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Marketing Tips & Business Growth Strategies

Direct Mail for Real Estate Agents: Pieces, Cadence, and Costs That Pencil

Direct mail still delivers listing appointments when Real Estate Agents treat it as a 12 month system, not a one off postcard. This guide breaks down farm size, cadence, creative, tracking, and Cost Per Appointment so you know exactly how many pieces, what to send, and which numbers prove your campaign is profitable.

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The Art of the Listing Presentation: How to Win More Business with a Data-Driven Approach

A data-driven listing presentation turns you into the calm market analyst in the room, using absorption rates, pricing lanes, and a concrete campaign plan to win more listings at the right price and timeline for your sellers.

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SEO for Real Estate: How Agents Can Dominate Local Search and Generate More Leads

SEO for Real Estate helps agents rank in local search, pull in motivated buyers and sellers, and turn organic traffic into listing appointments instead of random clicks. This guide gives you a clear framework for tuning your Google Business Profile, building high-converting local pages, and using content, reviews, and light paid support to turn searchers into signed clients.

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The 4-Stage Playbook: Mastering the Real Estate Marketing Funnel for Consistent Lead Conversion

A real estate marketing funnel is not theory; it is a machine. This guide shows agents how to build a four-stage path from awareness to booked appointments, wire in automation with their CRM, and track the numbers that matter so every ad, email, and lead magnet works together instead of working alone.

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The Pragmatic Framework: 75 Real Estate Lead Generation Strategies for Consistent Pipeline Growth

Build a durable business with seventy five real estate lead generation strategies grouped into five pillars that balance referrals, digital authority, daily visibility, local saturation, and conversion systems so your pipeline keeps moving even when one channel slows down.

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Best Marketing for Real Estate Agents: Strategies That Actually Work

The best marketing for real estate agents is not a single viral post. It is a ninety day multi channel plan that blends social, email, direct mail, and search so your sphere, farm, and online leads see the same message in different places and move naturally toward listing conversations. This guide shows you how to build that plan, track it, and keep it running without living on your phone.

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What the Best Real Estate Marketing Companies Do Differently

The strongest marketing partners do not sell one-off campaigns. They build a specialist-led system across social, email, mail, web, and ads that runs every week without you managing every detail. This guide shows real estate agents how the best real estate marketing companies operate, what they cost, and how to know if a partner is truly moving the business forward.

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Real Estate Agent Social Media Marketing Strategies: What Works, What Doesn’t, and What Actually Attracts Clients

Real estate social media marketing is not about chasing viral moments. It is about showing up with steady, useful content so future buyers and sellers feel like they already know you. This guide gives real estate agents a clear eight-week launch plan, budgets, and KPIs to turn quiet followers into real conversations.

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Postcard vs. Letter vs. Brochure: Choosing the Best Direct Mail Format for Real Estate Agents

Direct mail still works for real estate agents when every piece has a clear job. This guide shows how to choose the right direct mail format for real estate agents, match postcards, letters, and brochures to specific goals, set realistic budgets, track cost per piece and response quality, and plug print into your digital funnels so each campaign builds listings, referrals, and long-term brand equity.

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Targeted Real Estate Marketing: Reach People Most Likely To Hire You

Targeted real estate marketing is not about louder ads. It is about focusing your budget on the three audiences most likely to hire you in the next ninety days. This guide gives real estate agents a clear 90-day plan across Sphere of Influence, niche, and hyperlocal farm so every email, postcard, and ad has a measurable job and a realistic benchmark.

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The Power of Successful Real Estate Agent Social Media Campaigns

Real Estate Social Media Campaigns work best when every post has a job, a niche audience, and a clear call to action that sends people back to your website. Use this 12-week framework to turn casual scrolling into qualified listing and buyer leads.

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Multi-Channel Marketing Program

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Stages in Reaching Your True North

Program Overview & Pricing

Complete Multi-Channel Marketing Program

$1,250/month • $250 setup (solo agents)
  • Standardized, done-for-you marketing program built for working real estate agents; team options available.
  • Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
  • Social media management monthly calendar, post copy, graphics/templates, and scheduling.
  • Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
  • Blog content one SEO-aware post per month.
  • Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
  • Listing promotion support social media promos using agent-supplied photos, copy, and details.
  • IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
  • Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.
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