Direct Mail Marketing for Real Estate Agents

Direct mail signals your commitment to your brand and how you're invested in providing value and excellent service.

Direct Mail • Done-for-You

Direct Mail Marketing That Builds Trust and Wins Listings

Digital is noisy. Mail is tangible. When your postcards and newsletters look premium and show up consistently, homeowners remember your name when they’re ready to move.

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What you get

  • Custom-branded postcards and newsletters
  • Neighborhood farming and SOI consistency
  • QR codes and trackable calls-to-action
  • Campaign types that match your deal flow

Campaign Types We Build

SOI Relationship & Referral Mail

Stay top-of-mind with past clients and referral sources with consistent, brand-right touchpoints.

FARM Neighborhood Farming

Own a ZIP code with repeat exposure and messaging that builds familiarity and trust over time.

LIST Just Listed → Just Sold

Proof-of-work mailers that make your listings do double duty: marketing the home and your credibility.

MKT Market Updates

Local trends, home values, and “what it means” commentary that positions you as a steady guide.

PROOF Testimonials & Case Stories

Social proof that feels real, not salesy. Designed to trigger “we should call them.”

EVENT Open Houses & Invitations

Invites, reminders, and follow-up mailers that lift turnout and convert curiosity into appointments.

Why Direct Mail Still Works

  • Tangible attention — It gets opened, shared, and saved.
  • Local targeting — Focus on the neighborhoods that matter to your pipeline.
  • Credibility at a glance — Premium design signals premium service.
  • Compounding results — Consistency builds recognition, recognition builds calls.
  • Multiplies digital — Mail + retargeting is a trust machine.

Campaign Examples

One Question That Predicts Your Next Listing

Title card: Are you the first agent your friends, family, and neighbors will call?

Frequently Asked Questions

How often should I send mail?
Once per month is the consistency baseline. If you’re farming a neighborhood or ramping listings, higher frequency compounds faster.
Which campaigns usually perform best?
Neighborhood farming, proof-of-work listing mail, market updates, and testimonial campaigns tend to produce the most predictable lift over time.
Can I target specific neighborhoods?
Yes. We can build lists by geography and homeowner profile so you’re not paying to mail people who will never be your clients.
How do I track results?
QR codes, dedicated landing pages, and trackable calls-to-action let you measure interest and connect mail to pipeline.
What makes a mailer effective?
Clear positioning, one primary call-to-action, strong design, and consistency. The best mailers look like a premium brand, not a flyer.

Program Overview & Pricing

Program Overview & Pricing

Complete Multi-Channel Marketing Program

$1,250/month • $250 setup (solo agents)
  • Standardized, done-for-you program built for working agents; team options available.
  • Strategy and planning including onboarding intake, positioning, and channel plan.
  • Social media management monthly calendar, copy, graphics/templates, and scheduling.
  • Email marketing one professionally written email campaign per month to your SOI.
  • Blog content one SEO-aware post per month.
  • Ads and funnels retargeting + contextual display, audience wiring, and UTM tracking.
  • Listing promotion support social promos using your listing photos and details.
  • IDX websites (add-on) available via iHouseWeb partnership at additional cost.
  • Optional add-ons direct mail, extra blogs/emails, guides, and expanded ad creative.

Direct Mail Achieves Higher Response Rates

  • Seller Services
  • Buyer Services
  • Featured Properties
  • Just Listed
  • Just Sold
  • Client Testimonials
  • Appreciation Events

Multi-Channel Marketing Program

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