Complete multi-channel marketing program
The Managed Marketing Program for Serious Real Estate Agents
A done-for-you monthly marketing office that coordinates social media, listings, email, blog content, digital ads, direct mail support, reporting, and campaign direction.
America’s Best Marketing runs the recurring marketing work that is easy to postpone but expensive to ignore. The program gives agents a clear monthly operating rhythm, a stronger visible brand, and a more coordinated path for staying seen, trusted, and chosen.
The operating problem
Most agents do not have a marketing idea problem. They have an execution problem.
The market sees the gaps: quiet social channels, under-promoted listings, irregular email, disconnected content, neglected retargeting, and a brand presence that does not look as coordinated as the agent’s actual service.
ABM turns that scattered workload into a monthly marketing system with clear channel ownership, planned production, consistent publishing, and reporting the agent can actually review.
The program is built for agents who need marketing produced, published, organized, and reported, not another list of tasks to manage.
Messaging, listing support, audience strategy, and client communication are shaped around how real estate agents earn trust and stay remembered.
The same managed program repeats each month so visibility does not depend on the agent finding extra time.
Core monthly deliverables
Here is what the flagship program is built to manage.
The full program is the product page for the ABM operating model. It is not a single tactic. It is a coordinated monthly service for keeping the agent visible across the most important marketing lanes.
Weekly branded visibility.
Custom-branded animated social posts keep the agent’s services, listings, expertise, and local presence visible on a recurring schedule.
Seller-facing marketing proof.
Listing activity, open houses, price changes, and sold stories can become promotional assets that support current inventory and future listing conversations.
Relationship-building email.
Monthly email keeps useful real estate context moving through the agent’s sphere, past clients, prospects, and referral network.
2 locally tailored blogs per month.
Search-aware real estate articles answer buyer, seller, and homeowner questions while supporting authority, social sharing, and local trust.
Retargeting and contextual exposure.
Managed AdRoll campaign support helps keep the agent visible to selected audiences, including website visitors, contextual audiences, and database contacts when used.
Mail campaign coordination.
Direct mail concepts, campaign direction, and creative support can help selected audiences see the brand beyond inboxes, feeds, and ads.
A monthly plan behind the work.
The program gives each month a clearer marketing agenda so the channels do not operate as disconnected tasks.
Proof of work and visibility.
Monthly reporting shows what was delivered, what performed, and where the next campaign cycle should focus.
One managed office rhythm.
ABM coordinates creative, publishing, campaign assets, reporting, and next-step planning so the agent is not chasing separate vendors.
Service lanes
Each page explains one part of the program in more detail.
The full program connects these lanes into a managed monthly system. Some lanes are core to the program. Others are available as add-ons or expansion paths when the agent’s business needs them.
Core lane
Social Media Marketing
Consistent branded visibility that keeps the agent present between listings, conversations, and referrals.
Core lane
Listing Marketing
Campaign support for active inventory, open houses, seller proof, and future listing conversations.
Core lane
Email Campaigns
Locally relevant relationship email for the sphere, past clients, prospects, and referral sources.
Core lane
Blog Writing Services
Two locally tailored authority articles each month that support search, trust, social content, and email value.
Core lane
Digital Retargeting
Managed digital audience exposure using retargeting, contextual targeting, and contact-based campaigns.
Core lane
Direct Mail
Mailbox visibility for SOI mail, neighborhood farming, listing promotion, market updates, and events.
Expansion lane
Database Cleanup
Cleaner contact data, segmentation, and campaign-ready lists make the marketing engine stronger.
Strategy lane
Geo and Niche Targeting
Audience focus helps campaigns speak to the right neighborhoods, segments, buyers, sellers, and referral groups.
Optional add-on
IDX Websites
An owned search and lead-capture foundation for agents who want their website tied into the marketing system.
How the month works
The program gives marketing a repeatable operating rhythm.
The details vary by agent, market, listings, and campaign priorities. The management structure stays steady so the work does not fall back on the agent’s available time.
ABM reviews listings, current campaigns, market focus, audience needs, and the next monthly marketing agenda.
Creative, captions, email copy, blog topics, listing materials, ad assets, and campaign pieces are produced around the plan.
Content and campaigns move through the active channels, including social, email, blogs, ads, listing support, and mail support as needed.
Monthly reporting shows the visible work, key activity, and the next operating focus for the following cycle.
Investment structure
One managed marketing office. Clear monthly execution.
The Full Multi-Channel Marketing Program is built for agents who want more than a single service. It gives recurring marketing a coordinated monthly structure.
- Minimum 60 days, then 30-day cancellation notice.
- Setup is normally completed within 30 days after intake and access are received.
- Paid advertising budget is separate from the management fee and typically starts at a minimum of $90 per month.
- Direct mail printing and postage are separate from campaign direction and creative support.
- Optional IDX website support, expanded production, extra landing pages, guides, or special projects are quoted separately.
Predictable investment
No surprises.
Your monthly marketing investment stays consistent, giving you a clear line item to plan around. As your business grows, the same managed program can become a smaller share of the operation it supports.
Social-only entry program
$495 per month
A focused social media program is available for agents who mainly need professionally maintained social presence before moving into the full multi-channel program.
View Social ProgramIDX website add-on
Available when the website path matters.
IDX website support is available through ABM’s iHouseWeb coordination when an agent needs property search, lead capture, and a stronger owned web presence.
Ask About IDXScope clarity
Clear boundaries make the program easier to approve.
This is the page where a serious agent should understand what the program includes, what can be added, and what should be discussed before launch.
Included management
The core program manages the recurring marketing office rhythm.
- Monthly campaign direction and production planning.
- Recurring branded social content.
- Listing and open house marketing support.
- Monthly relationship email.
- 2 locally tailored real estate blogs each month.
- Digital advertising management and reporting.
Separate or optional
Some items are outside the base management fee.
- Ad spend, printing, postage, and media costs.
- IDX website setup, monthly IDX fees, and MLS fees.
- Expanded production beyond the agreed monthly scope.
- Large one-off projects, extra landing pages, guides, or special campaigns.
- Brokerage or multi-profile expansion beyond a solo-agent plan.
- Major brand rebuilds, split identities, or new profile launches.
Who this program fits
Built for agents who are ready to operate with more discipline.
The program is not built for agents who want one random campaign. It is built for agents who want consistent monthly execution across the channels that support visibility, trust, listings, and client follow-up.
Ready for cleaner visibility.
Agents who need consistent marketing support without building an internal marketing department.
Strong service, uneven marketing.
Agents whose reputation is better than their current social, email, listing, and web presence suggests.
More activity to coordinate.
Teams that need cleaner brand consistency across agents, listings, campaigns, and follow-up.
A managed path for multiple profiles.
Brokerages that want a more organized marketing standard across a small group of agents.
Frequently asked questions
Questions agents usually ask before handing off the work.
The first conversation should clarify fit, scope, timing, and which channels matter most for your market.
What is included in the Full Multi-Channel Marketing Program?
The core program includes recurring social media content, listing marketing support, monthly email, 2 locally tailored real estate blogs each month, digital advertising management, reporting, and monthly campaign direction. Direct mail campaign support is included, while printing and postage are separate. IDX websites, expanded production, and other add-ons can be reviewed when needed.
How much does the program cost?
The solo-agent program is $1,250 per month with a $250 setup. Team, brokerage, IDX, direct mail, ad spend, and expanded production needs are reviewed separately so the scope stays clear.
How long does setup usually take?
Setup is normally completed within 30 days after ABM receives the required intake, brand materials, access, and campaign information. The timeline can move faster or slower depending on how quickly those items are provided.
Do I still need to provide input?
Yes. ABM manages the recurring marketing workload, but the strongest work still depends on real market knowledge from the agent: listing details, client priorities, local context, approvals, and timely updates when something changes.
Can ABM help with listings, open houses, and seller-facing marketing?
Yes. Listing support is part of the program structure. ABM can help turn listing activity, open houses, price changes, and sold stories into stronger marketing assets.
Is ad spend included?
No. Paid advertising spend is separate from the management fee and is reviewed during setup. A modest monthly ad budget is usually needed when digital retargeting or contextual advertising is active.
Is an IDX website included?
No. IDX website support is available as an add-on through ABM’s iHouseWeb coordination when the agent needs a stronger property search and lead capture path.
Is there a long-term contract?
The current program structure uses a minimum 60-day period followed by 30-day cancellation notice. The focus is ongoing service quality, consistent execution, and month-to-month accountability.
Start the operating rhythm
Put a managed marketing office behind your real estate business.
The next step is a direct conversation about fit: your market, current marketing, listings, database, website, service area, and the amount of monthly support that should be managed for you.
