Complete & Accurate Database Research and Maintenance for Real Estate Agents

Your friends, family, and acquaintances want to work with you. Do you have their up-to-date contact information?

Data Research & Cleanup

Our researchers take the time to get it right.

  • Identify your Sphere of Influence (SOI): the people you know and those most likely to need your services.
  • Thorough research: locate missing addresses, phone numbers, and email addresses.
  • Deduplication: remove duplicate contacts for a clean, reliable database.
  • Campaign-ready formatting: prepare your database for digital and print marketing campaigns.

Database Cleanup That Makes Every Marketing Channel Work Better

Your database is the engine behind Sphere of Influence outreach, email deliverability, direct mail accuracy, and audience quality for ads. If your contacts are stale, duplicated, or missing key fields, every campaign gets more expensive and less effective.

AmericasBestMarketing.com runs structured research and maintenance so your list is accurate, segmented, and ready to perform across email, direct mail, and digital ads.

Fewer bounces and returns

Validated emails and addresses reduce wasted sends and undeliverable mail.

Better targeting

Clean tags and segments make campaigns feel personal, not generic.

Higher ROI

Stop paying to market to duplicates, dead contacts, and wrong addresses.

Why Database Quality Drives Revenue

  • Improved lead generation by consistently reaching the right people.
  • Higher engagement from fewer bad emails and better personalization.
  • More efficient direct mail by cutting duplicates and bad addresses.
  • Cleaner audiences for ads so retargeting and lookalikes perform better.
  • Stronger relationships because your outreach hits at the right moments.

What We Do

1SOI Structure and Segmentation

Organize contacts into usable groups such as past clients, prospects, referral partners, local pros, and personal network.

Create tags that match how you market and how you follow up.

Flag priority contacts so your best relationships get consistent attention.

2Contact Research and Field Completion

Fill missing emails, phone numbers, and mailing addresses when available.

Standardize name formatting and fix obvious data errors.

Reduce spam risk by removing junk entries that hurt deliverability.

3Duplicate Cleanup and Merge Rules

Find and merge duplicates using practical rules, not random guesses.

Preserve notes, tags, and history so nothing important gets lost.

Create a clean master record for each person or household.

4Campaign-Ready Lists

Email: segments that send cleanly and track accurately.

Direct mail: formatted lists with fewer returns and reprints.

Digital ads: better match rates for customer audiences and retargeting support.

5CRM-Ready Export and Handoff

Deliver clean exports designed for import into common CRMs and email platforms.

Provide clear field mapping so the data lands where it belongs.

Keep a simple change log so you can see what was improved.

6Ongoing Maintenance Option

Monthly or quarterly refresh to keep the database from drifting back into chaos.

New lead intake rules so duplicates stay under control.

List hygiene guidance that protects deliverability long-term.

How the Work Runs

Step 1

Pull and assess the current database

We review the fields you have, the gaps, and what is impacting results now.

Step 2

Standardize, dedupe, and fix obvious errors

We clean the base layer so segmentation and research are built on solid data.

Step 3

Research missing fields and verify key contact data

We improve reachability and cut waste across email, mail, and ads.

Step 4

Segment, tag, and deliver campaign-ready lists

You get organized lists you can actually use, not a prettier mess.

What You Receive

  • Clean master database file with standardized fields.
  • De-duplicated contact set with merged records where appropriate.

  • Segmented lists ready for email, direct mail, and ad audiences.
  • Basic field mapping for smooth import into your platform.

Frequently Asked Questions

How often should a real estate database be updated?

At minimum every six months. If you add new leads weekly, monthly hygiene prevents duplicates and deliverability issues.

What contacts should be included?

Past clients, active prospects, referral partners, local professionals, and personal network. Your database should reflect the relationships that drive business.

Will this improve email performance?

Yes. Clean data reduces bounces and improves relevance. Both raise opens and clicks over time.

Can you format for my CRM or email platform?

Yes. We deliver CRM-ready exports with practical field mapping so imports are clean and consistent.

Program Overview & Pricing

Complete Multi-Channel Marketing Program

$1,250/month • $250 setup (solo agents)
  • Standardized, done-for-you marketing program built for working real estate agents; team options available.
  • Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
  • Social media management monthly calendar, post copy, graphics/templates, and scheduling.
  • Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
  • Blog content one SEO-aware post per month.
  • Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
  • Listing promotion support social media promos using agent-supplied photos, copy, and details.
  • IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
  • Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer and seller guides, and brand materials.

Multi-Channel Marketing Program

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