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Proven Marketing Strategies

Whom to Target, How, and When to Engage

Campaigns targeting SOI (Sphere of Influence) achieve highest ROI

“Fanatical dedication to consistency coupled with a simple formula and methodology will equal great business success.” — Jim Collins, Good to Great

Our founder, Shad Rockstad, has personally designed and executed marketing campaigns that have generated over 50,000 inbound transactions, retail orders, and leads. He has also played a key role in helping clients craft and implement successful marketing strategies that focus on a clear theme, tailored to a specific audience, and consistently engaged through multiple marketing channels.

Our team designs winning marketing strategies to elevate your brand and clearly communicate the value you offer to clients. We help define your sphere of influence and target markets, then guide you in executing impactful marketing campaigns.

These campaigns are designed to make frequent, strategic contact through various marketing channels, ensuring maximum reach and engagement with the people most likely to benefit from your products and services.

Proven Marketing Strategies for Realtors®

The Power of a Targeted Marketing Strategy

Marketing isn’t about volume. It’s about relevance + timing + consistency. Reach the right audience with the right message at the right moment to turn prospects into loyal clients.

At AmericasBestMarketing.com, we design and implement strategies that elevate your brand and generate high-quality leads, guided by insights from our founder Shad Rockstad, whose campaigns have driven 50,000+ inbound transactions, orders, and leads.

This guide outlines whom to target, how to engage them, and when to act for maximum impact.

Whom to Target: Defining Your Ideal Audience

1. First-Time Homebuyers

Need clear guidance on process and financing.

  • Education: blogs, webinars, buyer guides
  • Lead magnets: “First 10 Steps” checklist
2. Move-Up Buyers

Outgrowing current homes; timing two transactions.

  • Home value reports & sell/buy playbooks
  • Targeted listing alerts by price band
3. Luxury Buyers & Sellers

Expect concierge service and discretion.

  • High-end video & private events
  • Invite-only property previews
4. Real Estate Investors

Decisions driven by returns and risk.

  • Cash-flow analyses & cap-rate reports
  • Deal alerts; portfolio reviews
5. Relocation Clients

Need local insight and virtual support.

  • Neighborhood guides & video tours
  • Zoom consults; relocation partners
6. Expireds & FSBOs

Require proof your plan sells what others couldn’t.

  • Case studies; before/after marketing
  • Direct mail + personal outreach

How to Engage: Marketing Channels That Work

1) Digital Marketing

  • SEO: Local keywords; evergreen guides; listings indexable.
  • Social: Instagram, Facebook, LinkedIn, YouTube; targeted ads.
  • Email & Drips: Monthly newsletter + segmented automations.
  • Video: Tours, neighborhoods, explainers, live Q&A.
  • PPC: Google high-intent terms; social retargeting; YouTube ads.

2) Offline & Traditional

  • Direct Mail: Postcards, market reports, valuation offers.
  • Networking: Events, BNI/chambers, lender & local biz partners.
  • Open Houses & Client Events: Themed tours; appreciation nights.
  • Workshops: First-time buyer + investor seminars.

When to Engage: Timing for Maximum Impact

Seasonal Strategy

  • Spring/Summer: focus on peak demand by ramping ads, opens, and emails.
  • Fall: Serious buyers; list-prep for spring sellers.
  • Winter: Investors & relocations; valuation offers.

Outreach Cadence

  • Social: Mornings & early evenings perform best.
  • Email: Tues/Thurs typically higher opens.
  • Direct Mail: Quarterly market updates + seasonal tips.
  • Follow-up: Call within 24 hours of inquiry.

The Benefits of a Strategic Marketing Approach

Higher Lead Generation

Attract more qualified buyers and sellers.

Improved Brand Awareness

Become the go-to Realtor® in your market.

Stronger Relationships

Consistency builds trust and loyalty.

Increased Volume

Steady pipeline = more closings.

Get a Custom Marketing Strategy for Your Real Estate Business

We’ll help define your target market, build compelling campaigns, and implement proven tactics that generate high-quality leads and measurable growth.

FAQs: Proven Marketing Strategies for Realtors®

How do I know which target audience is right for me?

Analyze past clients, local demand, and your strengths. Prioritize segments you enjoy that also show strong lifetime value.

What marketing channels work best?

A blended plan—SEO, social, video, PPC, email—plus direct mail, networking, and events for coverage online and offline.

How often should I market to my audience?

Weekly social, monthly email newsletters, and quarterly mailers to stay top-of-mind without fatigue.

What’s the best way to track success?

Use Google Analytics, social insights, email metrics, and your CRM to monitor cost per lead, conversion rate, and time-to-close.

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Stages in Reaching Your True North

Multi-Channel Marketing Program

Marketing Tips & Business Growth Strategies

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    How Coaching Programs Help Real Estate Agents

    Coaches help real estate agents stay focused on their dreams, defined targets, and the day to day activities required to get there.

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    A coach helps you set your goals and dreams, charts your path to achieve them, and keeps you accountable along the entire way.

  • Real Estate Agent Professional Coaching

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    With the right coaching support, agents make daily progress towards their goals, achieving long-term success in their lives and careers.

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