SOI campaigns typically deliver the highest ROI
Our founder, Shad Rockstad, has personally designed and executed marketing campaigns that have generated over 50,000 inbound transactions, retail orders, and leads. He has also helped clients craft and implement strategies built around a clear theme, a specific audience, and consistent engagement across multiple channels.
Our team builds marketing strategies that elevate your brand and clearly communicate the value you offer. We help define your sphere of influence and target markets, then guide you in executing campaigns that win attention and earn trust.
These campaigns are designed to create frequent, strategic contact through the channels that matter, keeping you top-of-mind with the people most likely to benefit from your products and services.
Proven Marketing Strategies for Real Estate Agents
Why a Targeted Strategy Wins
Marketing isn’t about volume. It’s about relevance + timing + consistency. Reach the right audience with the right message at the right moment, then follow up with discipline.
At AmericasBestMarketing.com, we design and implement practical strategies that build authority and produce qualified inquiries. Our work is guided by founder Shad Rockstad and built to be executed consistently, not admired and abandoned.
This guide outlines who to target, how to engage, and when to act for maximum impact.
Who to Target: Define Your Ideal Audience
Need clarity on financing, inspections, and the full process.
- Education: guides, short videos, workshops
- Lead magnets: “First 10 Steps” checklist
Need timing help to sell and buy without chaos.
- Home value offers and sell/buy playbooks
- Targeted alerts by price band and area
Expect discretion, precision, and a high-touch experience.
- Elevated media and private previews
- Invite-only events and concierge support
Decisions are driven by numbers, speed, and risk control.
- Deal alerts and portfolio reviews
- Basic return snapshots and rent comps
Need local insight and strong virtual support.
- Neighborhood guides and video tours
- Zoom consults and partner network
Need proof your plan can succeed where others didn’t.
- Case studies and clear marketing plans
- Direct mail plus personal outreach
How to Engage: Channels That Consistently Work
1) Digital
- SEO: Local terms, evergreen guides, indexable pages.
- Social: Consistent posts, short videos, targeted ads.
- Email: A monthly newsletter plus segmented follow-up.
- Video: Tours, neighborhoods, explainers, Q&A.
- Paid: High-intent search and retargeting.
2) Offline
- Direct Mail: Postcards, market updates, valuation offers.
- Networking: Local partners, events, community presence.
- Open Houses & Client Events: Conversion and retention.
- Workshops: Buyer and investor sessions.
When to Engage: Timing for Maximum Impact
Seasonal Strategy
- Spring/Summer: ramp reach, open houses, and follow-up.
- Fall: serious buyers; list-prep campaigns for spring.
- Winter: investors and relocations; valuation offers.
Outreach Cadence
- Social: mornings and early evenings often perform best.
- Email: Tuesday/Thursday commonly perform well.
- Direct Mail: quarterly market updates plus seasonal tips.
- Follow-up: respond within 24 hours of any inquiry.
Benefits of a Strategic Marketing Approach
More Qualified Inquiries
Attract buyers and sellers who are actually ready to act.
Stronger Market Position
Become the go-to agent people remember and recommend.
Higher Trust
Consistency builds confidence before you ever meet.
More Closings
A steady pipeline turns into steady production.
Get a Custom Marketing Strategy
We’ll help define your target market, build compelling campaigns, and implement proven tactics that generate qualified inquiries and measurable growth.
FAQs: Proven Marketing Strategies for Real Estate Agents
How do I know which audience is right for me?
Look at past clients, local demand, and your strengths. Prioritize segments you enjoy and can serve exceptionally well.
What channels work best?
A blended plan: SEO, social, video, email, and paid retargeting, supported by direct mail and local relationships.
How often should I market?
Consistent beats intense. Weekly social, monthly email, and quarterly mailers are a solid baseline for most markets.
What’s the best way to track success?
Track cost per lead, lead-to-appointment rate, and appointment-to-close rate using analytics plus your CRM.
Ready to build a marketing plan that actually gets executed? Get a custom strategy aligned to your market and goals.
Stages in Reaching Your True North
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![Real Estate Coach Implementing a Business Plan.]()
How to Implement
Transforming years of intention into action by implementing proven systems and processes.
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![Real Estate Coach Accountability]()
Staying Accountable
Staying authentic, striving for daily improvement, and watching your business thrive.
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![Real Estate Agent Coach Branding]()
Top of Mind Awareness
Having people think of you first when they need your products or services.
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![Real Estate ands Business Coach Shad Rockstad]()
Coaching Options
Select from bi-monthly and monthly coaching options.
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![Real Estate Coach Goal Setting]()
Defining Your True North
Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.
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![Real Estate Coach Business Planning]()
Charting Your Course
Developing a business growth strategy and creating a roadmap to guide your progress.
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![Real Estate Coach Business Strategy]()
Business Strategy
Mapping out the key elements needed for a successful business growth strategy.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategies
Defining who to target, how to reach them, and the best timing for engagement.
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![America's Best Coaching Team Coach]()
1 One-Hour Monthly Private Coaching Session
$300/mo (quarterly plan $900) or $350/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![2 One-Hour Private Coaching Sessions Each Month]()
2 One-Hour Monthly Private Coaching Sessions
$475/mo (quarterly plan $1425) or $600/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![America's Best Coaching Marketing Services]()
Marketing Platform Add-on
$1250/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• SOI Direct Mail: Postcard Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail Postcard and Email Campaigns
• Database Formatting & Research (priced per name researched)
Multi-Channel Marketing Program
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![Real Estate Coach Goal Setting]()
Social Media
Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.
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![Real Estate Coach Business Planning]()
Listing Marketing
Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.
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![Real Estate Coach Accountability]()
Direct Mail
Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.
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![Real Estate Coach Implementing a Business Plan.]()
Email Marketing
Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.
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![Real Estate Coach Business Strategy]()
Digital Retargeting Campaigns
Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.
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![idx website ihouseweb]()
IDX Websites
ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.
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![Real Estate ands Business Coach Shad Rockstad]()
Complete & Accurate Database
Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.
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![GEO/Niche Targeted Marketing]()
GEO/Niche Targeted Marketing
GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategy and Planning
Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.
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![Marketing Tips & Business Growth Strategies]()
Business Growth Strategies
Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.
Marketing Tips & Business Growth Strategies
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The Best Social Media Strategies for Realtors® to Get More Leads.
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SEO Strategies for Real Estate Websites to Increase Leads
Optimizing your website for search engines can help you attract buyers and sellers organically. This guide covers essential SEO strategies to boost your online visibility and grow your real estate business.
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A Step-by-Step Guide to Marketing Your Listings Online for Maximum Exposure
This guide will take you through a detailed step-by-step approach to ensure your listings attract the right buyers, generate leads, and close deals more quickly.
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6 Essential Call Scripts for Realtors® to Connect with Their Sphere
Over time, these calls will not only strengthen your relationships but also lead to more referrals and business opportunities.
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Texts Realtors® Can Send to Their Contacts and Sphere of Influence
By texting contacts quarterly, real estate agents stay connected with their sphere in a way that feels natural and effortless. Check out our suggestions for general texts and texts targeting potential buyers and sellers.
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How to Get Real Estate Leads Online: The Ultimate Guide for Realtors
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Highly successful agents practice key habits that help them stay top-of-mind and achieve sustainable business growth.
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How Much Should a Realtor® Budget for Marketing?
The amount a Realtor® should allocate for marketing varies based on experience level, market conditions, and business goals.
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Managing Client Touchpoints for Lasting Success
Every interaction, whether initiated by a client or by your team, should be an opportunity to solidify your role as a trusted advisor and a source of expert knowledge.
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The Key to Attracting Target Audiences Over Paid Leads and Mass Marketing
By focusing on creating a brand that resonates with your target audience, particularly your Sphere of Influence (SOI) and niche markets, you establish trust.
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Successful Real Estate Agents Concentrate on Business Activities Within Their Control
Instead of stressing over uncontrollable factors, direct your energy toward activities within your control. Prioritize tasks that create prospects and foster connections, and engage deeply with your community.
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The Science of Staying Top-of-Mind: How Direct Mail Keeps Clients Coming Back
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Best Real Estate Marketing Ideas for 2025: 15 Innovative Ideas to Attract More Clients
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Maximizing Success as a Real Estate Agent: The Power of Accountability, Motivation, and Marketing Execution.
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Best Social Media Strategies for Real Estate Agents
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Listing Marketing for Realtors®: Promoting Properties for Maximum Visibility
A strong listing marketing strategy not only helps sell properties efficiently but also showcases a Realtor®’s marketing expertise, attracting future clients.
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Five powerful strategies you can implement immediately to build your brand, expand your network, and increase your revenue.
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