Defining Your True North
Affirm your goals and dreams, and translate them into daily direction.
Understanding Your True North: The Compass of Your Real Estate Journey
Define your “why,” align your actions, and build a real estate business that supports your life goals. This practical framework helps real estate agents clarify values, focus daily work, and grow with intention.
Why Clarifying Your True North Changes Results
Focus what moves the needle
- Decisions get easier — You stop debating and start executing.
- Momentum holds — A clear “why” carries you through slow weeks.
- Relationships improve — Consistency and authenticity attract the right clients.
- Results compound — Weekly actions align to long-term targets.
A real estate agent planning weekly actions aligned to long-term targets.
Choose 3 to 5 non-negotiables such as integrity, responsiveness, family, and service. These become your filters.
Name 3 outcomes for the next 3 to 10 years such as time off, a small team, or a second home.
Pick 3 lead measures such as real conversations, listing appointments set, and past client touches.
Run a 20-minute weekly True North check-in. Keep what works, drop what doesn’t, protect the calendar.
How Coaching Helps You Move Faster
We clarify values, define simple lead measures, and build a weekly rhythm you can actually keep. No long-term contracts. Clear priorities, lightweight dashboards, and accountability that fits your schedule.
Client Wins Without the Hype
- Messaging that explains your “why” in one sentence.
- A weekly scorecard that keeps prospecting simple.
- Better calendar control, fewer distractions, steadier pipeline.
- A brand that feels like you, so referrals stick.
FAQs
How do I know my True North is right?
It should reflect your values and long-term targets. If weekly actions ladder up to those, you’re on track. If not, we refine.
I am busy. How much time does this take?
About 60 to 90 minutes to set up, then a 20-minute weekly check-in to review metrics and plan the next week.
Will this change my marketing?
Yes. Your “why” guides what you publish, who you target, and how often. Simpler execution, more consistency.
What if my goals change during the year?
We adjust quarterly or sooner. The rhythm stays the same. Targets evolve.
Do I need a team to benefit from this?
No. Solo agents and teams use the same framework. Scope and measures adjust to your situation.
How do we get started?
Book a short call. We’ll map values, choose 3 lead measures, and send your first weekly scorecard.
Ready to Find Your True North? Clarity creates momentum. Let’s build a simple plan you can keep.
Let’s Get Started! Marketing TipsWhat “True North” Means for Real Estate Agents
True North is your core purpose and the long-term outcomes you are working toward. It guides decisions, reduces burnout, and helps you attract clients who share your values. When your business aligns with your life goals, every closing moves you toward something bigger.
Stages in Reaching Your True North
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![Real Estate Coach Business Planning]()
Charting Your Course
Developing a business growth strategy and creating a roadmap to guide your progress.
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![Real Estate Coach Business Strategy]()
Business Strategy
Mapping out the key elements needed for a successful business growth strategy.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategies
Defining who to target, how to reach them, and the best timing for engagement.
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![Real Estate Coach Implementing a Business Plan.]()
How to Implement
Transforming years of intention into action by implementing proven systems and processes.
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![Real Estate Coach Accountability]()
Staying Accountable
Staying authentic, striving for daily improvement, and watching your business thrive.
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![Real Estate Agent Coach Branding]()
Top of Mind Awareness
Having people think of you first when they need your products or services.
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![Real Estate ands Business Coach Shad Rockstad]()
Coaching Options
Select from bi-monthly and monthly coaching options.
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![Real Estate Coach Goal Setting]()
Defining Your True North
Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.
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![America's Best Coaching Team Coach]()
1 One-Hour Monthly Private Coaching Session
$300/mo (quarterly plan $900) or $350/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![2 One-Hour Private Coaching Sessions Each Month]()
2 One-Hour Monthly Private Coaching Sessions
$475/mo (quarterly plan $1425) or $600/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![America's Best Coaching Marketing Services]()
Marketing Platform Add-on
$1250/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• SOI Direct Mail: Postcard Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail Postcard and Email Campaigns
• Database Formatting & Research (priced per name researched)
Multi-Channel Marketing Program
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![Real Estate Coach Goal Setting]()
Social Media
Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.
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![Real Estate Coach Business Planning]()
Listing Marketing
Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.
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![Real Estate Coach Accountability]()
Direct Mail
Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.
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![Real Estate Coach Implementing a Business Plan.]()
Email Marketing
Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.
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![Real Estate Coach Business Strategy]()
Digital Retargeting Campaigns
Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.
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IDX Websites
ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.
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![Real Estate ands Business Coach Shad Rockstad]()
Complete & Accurate Database
Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.
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![GEO/Niche Targeted Marketing]()
GEO/Niche Targeted Marketing
GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategy and Planning
Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.
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![Marketing Tips & Business Growth Strategies]()
Business Growth Strategies
Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.
Marketing Tips & Business Growth Strategies
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How Realtors® Can Use Social Media for Lead Generation: A Complete Guide
The Best Social Media Strategies for Realtors® to Get More Leads.
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![SEO Strategies for Real Estate Websites to Increase Leads]()
SEO Strategies for Real Estate Websites to Increase Leads
Optimizing your website for search engines can help you attract buyers and sellers organically. This guide covers essential SEO strategies to boost your online visibility and grow your real estate business.
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![A Step-by-Step Guide to Marketing Your Listings Online for Maximum Exposure]()
A Step-by-Step Guide to Marketing Your Listings Online for Maximum Exposure
This guide will take you through a detailed step-by-step approach to ensure your listings attract the right buyers, generate leads, and close deals more quickly.
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Adapting to Technological Advancements in Real Estate: A Guide for Realtors® and Agents
Stay ahead of the competition by embracing the latest technological advancements in real estate. Learn how Realtors® can integrate cutting-edge tools to enhance client engagement and streamline business operations.
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25 Proven Realtor® and Real Estate Marketing Ideas for Spring 2025
Explore these 25 powerful marketing strategies designed to attract more leads, boost sales, and position you as a top agent in your market.
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![6 Essential Call Scripts for Realtors® to Connect with Their Sphere]()
6 Essential Call Scripts for Realtors® to Connect with Their Sphere
Over time, these calls will not only strengthen your relationships but also lead to more referrals and business opportunities.
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![Sample Texts Realtors® Can Send to Their Contacts and Sphere of Influence]()
Texts Realtors® Can Send to Their Contacts and Sphere of Influence
By texting contacts quarterly, real estate agents stay connected with their sphere in a way that feels natural and effortless. Check out our suggestions for general texts and texts targeting potential buyers and sellers.
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How to Get Real Estate Leads Online: The Ultimate Guide for Realtors
Discover the best strategies to generate real estate leads online with this expert guide.
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Proven Luxury Real Estate Marketing Strategies to Attract High-End Buyers
Discover the most effective and proven marketing strategies to attract affluent buyers and elevate your luxury real estate business.
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Five Client-Winning Habits That Will Grow Your Business
Highly successful agents practice key habits that help them stay top-of-mind and achieve sustainable business growth.
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How Much Should a Realtor® Budget for Marketing?
The amount a Realtor® should allocate for marketing varies based on experience level, market conditions, and business goals.
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![Your Brand is Built on Every Interaction: Managing Client Touchpoints for Lasting Success]()
Managing Client Touchpoints for Lasting Success
Every interaction, whether initiated by a client or by your team, should be an opportunity to solidify your role as a trusted advisor and a source of expert knowledge.
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![The Key to Attracting Target Audiences Over Paid Leads and Mass Marketing]()
The Key to Attracting Target Audiences Over Paid Leads and Mass Marketing
By focusing on creating a brand that resonates with your target audience, particularly your Sphere of Influence (SOI) and niche markets, you establish trust.
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![Successful Real Estate Agents Concentrate on Business Activities Within Their Control]()
Successful Real Estate Agents Concentrate on Business Activities Within Their Control
Instead of stressing over uncontrollable factors, direct your energy toward activities within your control. Prioritize tasks that create prospects and foster connections, and engage deeply with your community.
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![The Science of Staying Top-of-Mind: How Direct Mail Keeps Clients Coming Back]()
The Science of Staying Top-of-Mind: How Direct Mail Keeps Clients Coming Back
Learn the psychology behind brand recall and why consistent, high-quality mailers help Realtors® generate more referrals and repeat business.
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![Are You Focusing Your Time and Effort on Business Growth?]()
Are You Focusing Your Time and Effort on Business Growth?
To achieve sustainable and scalable business growth, it's essential to strategically allocate your time, resources, and energy towards key drivers of success.
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Best Real Estate Marketing Ideas for 2025: 15 Innovative Ideas to Attract More Clients
From video content to AI-driven solutions, learn how to attract more clients and stay ahead of the competition in a rapidly evolving market.
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![How Coaching Programs Help Real Estate Agents]()
How Coaching Programs Help Real Estate Agents
Maximizing Success as a Real Estate Agent: The Power of Accountability, Motivation, and Marketing Execution.
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Best Social Media Strategies for Real Estate Agents
This comprehensive guide will walk you through the best social media strategies for real estate agents, ensuring you stay ahead of the competition.
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![Listing Marketing for Realtors®: Promoting Properties for Maximum Visibility]()
Listing Marketing for Realtors®: Promoting Properties for Maximum Visibility
A strong listing marketing strategy not only helps sell properties efficiently but also showcases a Realtor®’s marketing expertise, attracting future clients.
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![Winning Marketing Strategies Realtors® Can Implement Today to Generate More Leads & Sales]()
Winning Marketing Strategies Realtors® Can Implement Today for More Leads & Sales
Five powerful strategies you can implement immediately to build your brand, expand your network, and increase your revenue.
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![Effective Strategies for Managing Client Expectations in Real Estate]()
Effective Strategies for Managing Client Expectations in Real Estate
In the fast-paced world of real estate, managing client expectations is critical to maintaining strong relationships and ensuring a smooth transaction process.
