Remarketing and Contextual Digital Marketing for Real Estate Agents
Drive More Leads and Stay Top-of-Mind with Smart Digital Marketing Strategies
Remarketing Campaigns Attract Visitors Back
Digital Retargeting and Contextual Ads That Convert Interest into Clients
Stay Visible Until People Are Ready to Act
Most buyers and sellers take multiple visits and multiple touchpoints before they reach out. This is where retargeting and contextual ads earn their keep. You stay in front of the right people, with the right message, at the exact moment they are deciding.
AmericasBestMarketing.com builds and manages done for you campaigns that keep your brand top of mind, bring website visitors back, and consistently turn browsing into inquiries.
What These Campaigns Do for You
- Recover missed opportunities. Visitors leave your site, then your ads bring them back when timing is better.
- Reach higher intent prospects. Your message appears while people are actively consuming housing and finance content.
- Improve conversion efficiency. You spend more budget on people who are closer to action, not cold audiences.
- Increase branded trust. Consistent, professional creative builds familiarity that drives calls and form fills.
Campaign Types We Run
Re engage people who visited your website or clicked your content.
Show listings, services, and credibility assets to bring them back.
Control frequency so you stay visible without being annoying.
Best for: converting existing traffic into inquiries.
Extend touchpoints beyond one platform.
Use a consistent message across display placements and social placements where appropriate.
Reinforce brand familiarity through repetition and relevance.
Best for: strengthening trust and improving response rate over time.
Place your ads alongside real estate content people already consume.
Target by topic, geography, and behavior signals.
Create fresh demand from people who have not visited your site yet.
Best for: reaching in market prospects earlier in the decision cycle.
Promote listing highlights, open houses, price adjustments, and buyer or seller services.
Use brand safe templates so every placement looks intentional and consistent.
Best for: turning attention into specific conversations.
What You Get from ABM
- Audience wiring. Tracking setup, visitor pools, and segmentation so ads target correctly.
- Campaign buildout. Structure, placements, budgets, and frequency controls.
- Creative production. Brand aligned ads built from your assets, offers, and listings.
- Measurement. UTM tracking and reporting on clicks, cost, and lead signals.
- Ongoing optimization. Regular tuning to reduce waste and improve response.
Timeline and Expectations
| Phase | What happens |
|---|---|
| Week 1 | Tracking and audiences are configured. Campaign structure is built. Creative is prepared. |
| Weeks 2 to 4 | Early data comes in. We adjust frequency, placements, and messaging for efficiency. |
| Month 2+ | Consistency compounds. Returning visitors increase. Lead flow improves as trust builds. |
Budget Guidance
| Monthly ad spend | Best use |
|---|---|
| $90 to $200 | Baseline retargeting to keep past visitors warm and bring them back. |
| $250 to $500 | Retargeting plus contextual reach for steady new exposure in your market. |
| $600+ | Stronger scale with more creative variants, tighter segmentation, and broader reach. |
Note: The right budget depends on your market size, website traffic, and the number of active offers you want to promote.
What We Track
- Reach and frequency. Enough repetition to be remembered without over serving.
- Click through rate. A fast read on relevance and creative performance.
- Cost per click and cost per visit. Efficiency signals for placement and audience tuning.
- Return visits and inquiry signals. Form fills, calls, and high intent page views.
FAQs
How long should these campaigns run?
Continuously. Retargeting works best when it is always on, with audiences refreshed every 30 to 90 days.
Will this annoy prospects?
No. We control frequency and rotate creative so you stay visible without becoming background noise.
What platforms do you use?
We use proven ad platforms for retargeting and contextual placements. The exact mix depends on your goals, market, and budget.
Do I need big website traffic numbers for this to work?
No. Retargeting still helps at low traffic levels, and contextual advertising adds reach to grow your audience.
Stop losing warm prospects. Keep your brand in front of the people most likely to hire you, then bring them back when they are ready. AmericasBestMarketing.com will build, run, and optimize a digital ad system that turns attention into conversations.
Let’s Get Started! View Full Marketing Program
Complete Multi-Channel Marketing Program
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics and templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to the agent SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites add-on created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer and seller guides, and brand materials.
Multi-Channel Marketing Program
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IDX Websites
ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.
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Complete & Accurate Database
Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.
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GEO/Niche Targeted Marketing
GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.
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Social Media
Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.
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Listing Marketing
Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.
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Direct Mail
Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.
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Email Marketing
Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.
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Digital Retargeting Campaigns
Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.
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Marketing Strategy and Planning
Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.
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Business Growth Strategies
Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.
Marketing Tips & Business Growth Strategies
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Managing Client Touchpoints for Lasting Success
Every interaction, whether initiated by a client or by your team, should be an opportunity to solidify your role as a trusted advisor and a source of expert knowledge.
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By focusing on creating a brand that resonates with your target audience, particularly your Sphere of Influence (SOI) and niche markets, you establish trust.
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Stages in Reaching Your True North
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Defining Your True North
Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.
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Charting Your Course
Developing a business growth strategy and creating a roadmap to guide your progress.
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Business Strategy
Mapping out the key elements needed for a successful business growth strategy.
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Marketing Strategies
Defining who to target, how to reach them, and the best timing for engagement.
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How to Implement
Transforming years of intention into action by implementing proven systems and processes.
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Staying Accountable
Staying authentic, striving for daily improvement, and watching your business thrive.
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Top of Mind Awareness
Having people think of you first when they need your products or services.
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Coaching Options
Select from bi-monthly and monthly coaching options.
