Personal Outreach & Frequent Marketing Touches
Maintaining top of mind awareness with your Sphere of Influence (SOI) and community requires a thoughtful, strategic plan that focuses on consistent communication and engagement. This includes regularly reaching out to your entire network, participating in community events, hosting gatherings, and maintaining an active social media presence. A coach can help you identify the right people to contact, determine the best ways to connect with them, and establish the optimal frequency for outreach.
Why Top-of-Mind Awareness Matters for Realtors®
Success isn’t only about finding clients. It’s ensuring they think of you first when a move is on the table. Top-of-mind awareness (TOMA) puts your name at the front of the line when someone considers buying or selling. It’s built through strategic, consistent engagement with your audience.
With the right approach, you can establish a dominant presence in your market and become the go-to professional for your SOI and beyond. At America’s Best Marketing, we help Realtors® craft and execute brand-forward strategies that create lasting connection and long-term visibility.
The Benefits of Achieving Top-of-Mind Awareness
1) More Referrals & Repeat Business
- Frequent, helpful touchpoints spark recommendations.
- Regular contact with past clients increases repeat moves.
2) Reduced Competition
- When you’re first to mind, prospects compare less.
- Win more listings and buyers without bidding wars on attention.
3) Increased Trust & Credibility
- Steady exposure positions you as the industry guide.
- Familiarity lowers risk for buyers and sellers.
4) Higher Conversion Rates
- Warm recognition beats cold outreach every time.
- Leads that know you choose you faster.
How to Maintain Top-of-Mind Awareness
Monthly newsletters, timely market insights, and homeowner tips. Celebrate home-anniversaries, birthdays, and holidays. Make referrals easy and frequent.
Post value: buying tips, trends, client wins. Reply fast. Use video—live Q&A, virtual tours, and behind-the-scenes to build familiarity.
Sponsor, host, and attend local events. Offer free workshops for first-timers, investors, or sellers to deepen local ties.
Branded postcards (market updates, Just Listed/Sold) + segmented email nurture to multiply impressions online and offline.
Run local awareness, retarget site visitors, promote testimonials and guides. Capture leads with value downloads.
Unified colors, fonts, logo, and voice. Reinforce your value proposition. Keep headshot/bio/contact current everywhere.
Get Expert Guidance to Achieve TOMA
We deliver strategy, consistency, and execution. America’s Best Marketing helps you become the first name your market remembers.
- Define your audience and ideal approach.
- Develop a tailored brand-awareness plan.
- Automate outreach to keep cadence effortless.
- Track performance and optimize continuously.
Frequently Asked Questions
How long does it take to achieve top-of-mind awareness?
Consistency compounds. Many agents see meaningful lift in 3–6 months with a focused plan and steady cadence.
What marketing methods work best for Realtors®?
A blended plan: social + email + direct mail + targeted ads, reinforced by community presence and personal outreach.
Can America’s Best Marketing build a custom strategy?
Absolutely. We tailor your plan to market, strengths, and budget—then help you execute it.
Do I need a big budget to achieve TOMA?
No. Paid ads accelerate results, but organic tactics—consistent social, email, and community involvement—build strong awareness over time.
Be the first Realtor® your community calls. Build recognition that converts to listings and closings.
Stages in Reaching Your True North
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![Real Estate ands Business Coach Shad Rockstad]()
Coaching Options
Select from bi-monthly and monthly coaching options.
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![Real Estate Coach Goal Setting]()
Defining Your True North
Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.
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![Real Estate Coach Business Planning]()
Charting Your Course
Developing a business growth strategy and creating a roadmap to guide your progress.
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![Real Estate Coach Business Strategy]()
Business Strategy
Mapping out the key elements needed for a successful business growth strategy.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategies
Defining who to target, how to reach them, and the best timing for engagement.
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![Real Estate Coach Implementing a Business Plan.]()
How to Implement
Transforming years of intention into action by implementing proven systems and processes.
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![Real Estate Coach Accountability]()
Staying Accountable
Staying authentic, striving for daily improvement, and watching your business thrive.
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![Real Estate Agent Coach Branding]()
Top of Mind Awareness
Having people think of you first when they need your products or services.
Multi-Channel Marketing Program
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![Real Estate Coach Goal Setting]()
Social Media
Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.
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![Real Estate Coach Business Planning]()
Listing Marketing
Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.
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![Real Estate Coach Accountability]()
Direct Mail
Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.
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![Real Estate Coach Implementing a Business Plan.]()
Email Marketing
Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.
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![Real Estate Coach Business Strategy]()
Digital Retargeting Campaigns
Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.
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![idx website ihouseweb]()
IDX Websites
ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.
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![Real Estate ands Business Coach Shad Rockstad]()
Complete & Accurate Database
Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.
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![GEO/Niche Targeted Marketing]()
GEO/Niche Targeted Marketing
GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategy and Planning
Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.
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![Marketing Tips & Business Growth Strategies]()
Business Growth Strategies
Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.
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![America's Best Coaching Team Coach]()
1 One-Hour Monthly Private Coaching Session
$300/mo (quarterly plan $900) or $350/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![2 One-Hour Private Coaching Sessions Each Month]()
2 One-Hour Monthly Private Coaching Sessions
$475/mo (quarterly plan $1425) or $600/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![America's Best Coaching Marketing Services]()
Marketing Platform
$1250/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• SOI Direct Mail: Postcard Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail Postcard and Email Campaigns
• Database Formatting & Research (priced per name researched)
• 1-hour Monthly Consulting/Strategy/Coaching Session
Marketing Tips & Business Growth Strategies
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The Best Social Media Strategies for Realtors® to Get More Leads.
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SEO Strategies for Real Estate Websites to Increase Leads
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6 Essential Call Scripts for Realtors® to Connect with Their Sphere
Over time, these calls will not only strengthen your relationships but also lead to more referrals and business opportunities.
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Texts Realtors® Can Send to Their Contacts and Sphere of Influence
By texting contacts quarterly, real estate agents stay connected with their sphere in a way that feels natural and effortless. Check out our suggestions for general texts and texts targeting potential buyers and sellers.
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Highly successful agents practice key habits that help them stay top-of-mind and achieve sustainable business growth.
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How Much Should a Realtor® Budget for Marketing?
The amount a Realtor® should allocate for marketing varies based on experience level, market conditions, and business goals.
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Managing Client Touchpoints for Lasting Success
Every interaction, whether initiated by a client or by your team, should be an opportunity to solidify your role as a trusted advisor and a source of expert knowledge.
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The Key to Attracting Target Audiences Over Paid Leads and Mass Marketing
By focusing on creating a brand that resonates with your target audience, particularly your Sphere of Influence (SOI) and niche markets, you establish trust.
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Instead of stressing over uncontrollable factors, direct your energy toward activities within your control. Prioritize tasks that create prospects and foster connections, and engage deeply with your community.
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The Science of Staying Top-of-Mind: How Direct Mail Keeps Clients Coming Back
Learn the psychology behind brand recall and why consistent, high-quality mailers help Realtors® generate more referrals and repeat business.
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From video content to AI-driven solutions, learn how to attract more clients and stay ahead of the competition in a rapidly evolving market.
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Maximizing Success as a Real Estate Agent: The Power of Accountability, Motivation, and Marketing Execution.
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This comprehensive guide will walk you through the best social media strategies for real estate agents, ensuring you stay ahead of the competition.
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Listing Marketing for Realtors®: Promoting Properties for Maximum Visibility
A strong listing marketing strategy not only helps sell properties efficiently but also showcases a Realtor®’s marketing expertise, attracting future clients.
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Five powerful strategies you can implement immediately to build your brand, expand your network, and increase your revenue.
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