Achieving Top-of-Mind Awareness
Be the First Real Estate Agent Your Community Calls
Personal Outreach & Frequent Marketing Touches
Staying top of mind with your Sphere of Influence (SOI) and community isn’t a one-time campaign. It’s a simple, repeatable cadence. That means consistent check-ins with your network, showing up locally, hosting small gatherings, and publishing useful content on social, so your name feels familiar long before anyone needs an agent. A coach helps you prioritize who to contact, choose the right touchpoints, and set a frequency you can sustain without burning out.
Why Top-of-Mind Awareness Matters for Real Estate Agents
Skill is table stakes. The win is being the first call when a move becomes real. Top-of-mind awareness (TOMA) keeps your name at the front of the line when someone starts thinking about buying, selling, or referring a friend.
TOMA is built with consistent, high-quality touchpoints that look premium and run on schedule. America’s Best Marketing helps real estate agents design a market-ready presence, then execute it with a cadence your audience actually feels.
The Benefits of Achieving Top-of-Mind Awareness
1) More Referrals & Repeat Business
- Helpful touchpoints create “you should call my agent” moments.
- Past clients remember you when life changes trigger a move.
2) Reduced Competition
- When you’re first-to-mind, prospects shop around less.
- You win more opportunities without fighting for attention.
3) Increased Trust & Credibility
- Consistency signals stability, competence, and leadership.
- Familiarity lowers perceived risk for buyers and sellers.
4) Higher Conversion Rates
- Warm recognition outperforms cold outreach.
- People who already trust you decide faster.
How to Maintain Top-of-Mind Awareness
One strong monthly email plus lightweight personal touches. Market clarity, homeowner guidance, and timely check-ins that feel human, not spammy.
Post value: short tips, local context, client wins, and simple explainers. Respond quickly. Use video for trust transfer at scale.
Sponsor, attend, host. Be visible where your community already gathers. Small, repeated appearances beat one big splash.
Branded postcards and segmented emails reinforce each other. Same message, multiple formats, higher recall.
Awareness ads to stay present, retargeting to stay relevant, and lead magnets to capture intent—without making your brand feel “salesy.”
Same colors, fonts, voice, and positioning everywhere. Keep headshot, bio, contact info, and offers current across every profile.
Get Expert Guidance to Achieve TOMA
We deliver the strategy and the operating rhythm. America’s Best Marketing helps you become the name your market remembers—and the name it calls first.
- Position your offer and audience with clarity.
- Build a brand-awareness plan that’s realistic to execute.
- Systemize the cadence so it runs without daily effort.
- Measure response and optimize the mix over time.
Frequently Asked Questions
How long does it take to build top-of-mind awareness?
Most agents feel the first lift within 60–90 days. The compounding effect typically becomes obvious over 3–6 months, and durable market recognition builds over 9–12 months with a steady cadence.
What marketing methods work best for real estate agents?
The highest performers run a blended system: email, direct mail, social content, local presence, and targeted ads. The “best” method is the one you can execute consistently with premium standards.
Can America’s Best Marketing build a custom strategy?
Yes. We tailor the plan to your market, strengths, and budget—then build the execution framework so your marketing runs like an operating system, not a daily scramble.
Do I need a big budget to achieve TOMA?
No. Consistency beats spend. Paid ads accelerate reach, but strong organic cadence (email, social, local visibility, and direct mail) can build meaningful awareness on a controlled budget.
Be the first real estate agent your community calls. Build recognition that turns into listings and closings.
Stages in Reaching Your True North
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![Real Estate ands Business Coach Shad Rockstad]()
Coaching Options
Select from bi-monthly and monthly coaching options.
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![Real Estate Coach Goal Setting]()
Defining Your True North
Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.
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![Real Estate Coach Business Planning]()
Charting Your Course
Developing a business growth strategy and creating a roadmap to guide your progress.
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![Real Estate Coach Business Strategy]()
Business Strategy
Mapping out the key elements needed for a successful business growth strategy.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategies
Defining who to target, how to reach them, and the best timing for engagement.
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![Real Estate Coach Implementing a Business Plan.]()
How to Implement
Transforming years of intention into action by implementing proven systems and processes.
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![Real Estate Coach Accountability]()
Staying Accountable
Staying authentic, striving for daily improvement, and watching your business thrive.
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![Real Estate Agent Coach Branding]()
Top of Mind Awareness
Having people think of you first when they need your products or services.
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![America's Best Coaching Team Coach]()
1 One-Hour Monthly Private Coaching Session
$300/mo (quarterly plan $900) or $350/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![2 One-Hour Private Coaching Sessions Each Month]()
2 One-Hour Monthly Private Coaching Sessions
$475/mo (quarterly plan $1425) or $600/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![America's Best Coaching Marketing Services]()
Marketing Platform Add-on
$1250/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• SOI Direct Mail: Postcard Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail Postcard and Email Campaigns
• Database Formatting & Research (priced per name researched)
Multi-Channel Marketing Program
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![Real Estate Coach Goal Setting]()
Social Media
Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.
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![Real Estate Coach Business Planning]()
Listing Marketing
Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.
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![Real Estate Coach Accountability]()
Direct Mail
Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.
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![Real Estate Coach Implementing a Business Plan.]()
Email Marketing
Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.
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![Real Estate Coach Business Strategy]()
Digital Retargeting Campaigns
Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.
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![idx website ihouseweb]()
IDX Websites
ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.
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![Real Estate ands Business Coach Shad Rockstad]()
Complete & Accurate Database
Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.
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![GEO/Niche Targeted Marketing]()
GEO/Niche Targeted Marketing
GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategy and Planning
Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.
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![Marketing Tips & Business Growth Strategies]()
Business Growth Strategies
Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.
Marketing Tips & Business Growth Strategies
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