Charting Your Course
Map a focused path to business growth you can actually follow.
Define a clear destination, set practical milestones, and turn weekly actions into steady progress. This simple framework helps Realtors® replace guesswork with a plan you can keep.
Why Clarifying Your Course Changes Outcomes
- Focused decisions. Prioritize actions that move you toward defined targets.
- More resilience. A clear plan helps you stay consistent through slow weeks.
- Stronger relationships. Clarity sharpens messaging and attracts the right clients.
- Lasting impact. Build a career that supports your life goals.
The 5-Step Planning Framework
1) Define your vision
Write a one-sentence destination for the next 12 months. Example: Increase GCI by 25 percent while protecting two evenings per week for family.
Try this: Draft three versions and keep the clearest one.
2) Set measurable targets
Pick three outcome targets that support the vision, such as closed volume, listings taken, and database growth. Make them specific and time-bound.
- Closed volume target
- Listings taken target
- Database size or qualified conversations
3) Identify lead measures
Translate outcomes into weekly inputs you control, like real conversations, listing appointments set, open house invites sent, or past-client touches.
- Conversations per week
- Appointments set per week
- Follow-ups and CMAs delivered
4) Build a simple cadence
Block recurring time for prospecting, pipeline review, and content. Track lead measures on a one-page scorecard each week.
Try this: 90 minutes of prospecting, three times per week.
5) Review and adjust
Hold a 20-minute weekly review to compare activity to targets, spot bottlenecks, and choose one improvement for the next seven days.
Keep what works, remove what does not, and protect the calendar.
What You Get With Coaching
- Clarity in one page. A concise plan with vision, targets, and lead measures.
- Practical dashboards. Simple tracking you will actually use.
- Accountability that fits. Cadence options that work with your schedule.
- No long-term contracts. Flexible engagement aligned to your goals.
Frequently Asked Questions
How fast will I see progress?
Most agents feel clearer within weeks once activity is measured and focused. Timelines vary, but consistent weekly inputs create steady movement toward targets.
Do I need a team for this to work?
No. Solo agents and teams both benefit. The framework scales by adjusting targets and cadence while keeping actions simple.
Will this change my marketing?
It aligns marketing with your goals so time and budget support defined outcomes. Messaging and channels become clearer and easier to maintain.
What if my goals change midyear?
The review step makes updates straightforward. Adjust the vision, reset targets, and revise weekly inputs so the plan remains current.
“Putting the five client-winning habits into daily practice turns chaos into cadence and keeps your pipeline moving.”
— Shad Rockstad, Founder, AmericasBestMarketing.com
Let’s Chart Your Course
Clarity creates momentum. Set a direction you can follow, then make next week simpler than last week.
Stages in Reaching Your True North
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![Real Estate Coach Business Strategy]()
Business Strategy
Mapping out the key elements needed for a successful business growth strategy.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategies
Defining who to target, how to reach them, and the best timing for engagement.
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![Real Estate Coach Implementing a Business Plan.]()
How to Implement
Transforming years of intention into action by implementing proven systems and processes.
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![Real Estate Coach Accountability]()
Staying Accountable
Staying authentic, striving for daily improvement, and watching your business thrive.
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![Real Estate Agent Coach Branding]()
Top of Mind Awareness
Having people think of you first when they need your products or services.
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![Real Estate ands Business Coach Shad Rockstad]()
Coaching Options
Select from bi-monthly and monthly coaching options.
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![Real Estate Coach Goal Setting]()
Defining Your True North
Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.
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![Real Estate Coach Business Planning]()
Charting Your Course
Developing a business growth strategy and creating a roadmap to guide your progress.
Multi-Channel Marketing Program
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![Real Estate Coach Goal Setting]()
Social Media
Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.
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![Real Estate Coach Business Planning]()
Listing Marketing
Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.
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![Real Estate Coach Accountability]()
Direct Mail
Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.
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![Real Estate Coach Implementing a Business Plan.]()
Email Marketing
Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.
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![Real Estate Coach Business Strategy]()
Digital Retargeting Campaigns
Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.
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![idx website ihouseweb]()
IDX Websites
ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.
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![Real Estate ands Business Coach Shad Rockstad]()
Complete & Accurate Database
Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.
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![GEO/Niche Targeted Marketing]()
GEO/Niche Targeted Marketing
GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategy and Planning
Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.
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![Marketing Tips & Business Growth Strategies]()
Business Growth Strategies
Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.
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![America's Best Coaching Team Coach]()
1 One-Hour Monthly Private Coaching Session
$300/mo (quarterly plan $900) or $350/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![2 One-Hour Private Coaching Sessions Each Month]()
2 One-Hour Monthly Private Coaching Sessions
$475/mo (quarterly plan $1425) or $600/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![America's Best Coaching Marketing Services]()
Marketing Platform
$1250/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• SOI Direct Mail: Postcard Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail Postcard and Email Campaigns
• Database Formatting & Research (priced per name researched)
• 1-hour Monthly Consulting/Strategy/Coaching Session
Marketing Tips & Business Growth Strategies
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