Charting Your Course
Map a focused path to business growth you can actually follow.
Define a clear destination, set practical milestones, and turn weekly actions into steady progress. This simple framework helps real estate agents replace guesswork with a plan you can keep.
Chart Your Course
You cannot execute what you have not defined. This page helps you set direction, choose measurable targets, and build a strategy map that your Implementation and Accountability systems can run without guesswork.
- Focused decisions. Trade scattered activity for priorities tied to outcomes.
- More resilience. A clear direction keeps you steady through slow weeks and noisy markets.
- Cleaner messaging. Clarity attracts the right clients and filters out the wrong ones.
- Durable progress. Build a business that supports your goals outside of work.
The Strategy Map
Write a one-sentence outcome for the next 12 months.
Example: Increase GCI by 25% while protecting two evenings per week for family.
Move: Draft three versions and keep the clearest one.
Pick three outcome targets that support the destination. Keep them specific and time-bound.
- Closed volume target
- Listings taken target
- Database growth or qualified conversations
Translate outcomes into weekly inputs you control.
- Conversations per week
- Appointments set per week
- Follow-ups and CMAs delivered
Decide what you will protect so the plan is sustainable.
- Time boundaries for family and recovery
- Minimum weekly prospecting time
- Budget limits and channel focus
Make the plan simple enough to run weekly. Then move it into Implementation for scheduling and execution, and Accountability for tracking and adjustment.
The goal is a map you can follow without renegotiating it every Monday.
- Next step: Use Implementation to convert this map into a weekly routine.
- Then: Use Accountability to track inputs, diagnose bottlenecks, and stay consistent.
What You Get With Coaching
- A one-page strategy map. Destination, targets, lead measures, and guardrails in one place.
- Clarity on focus. What matters now, what can wait, and what to ignore.
- Alignment that fits. The plan respects your schedule and your real life.
- No long-term contracts. Flexible engagement aligned to outcomes.
“Clarity creates momentum. When the direction is defined, execution stops feeling like guesswork.”
Frequently Asked Questions
How fast will I see progress?
Most agents feel the difference within the first few weeks because the plan becomes clear and measurable. Results follow consistency once weekly inputs are defined and tracked.
Do I need a team for this to work?
No. Solo agents and teams both benefit. The framework scales by adjusting targets and inputs while keeping execution simple.
Will this change my marketing?
It aligns marketing with outcomes so your time and budget support the direction you set. Messaging becomes clearer and channels become easier to maintain.
What if my goals change midyear?
That is normal. Update the destination, adjust targets, and revise lead measures so the map stays current.
Move from map to motion. Start Implementation to build the routine, then add Accountability to keep it running.
Stages in Reaching Your True North
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![Real Estate Coach Business Strategy]()
Business Strategy
Mapping out the key elements needed for a successful business growth strategy.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategies
Defining who to target, how to reach them, and the best timing for engagement.
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![Real Estate Coach Implementing a Business Plan.]()
How to Implement
Transforming years of intention into action by implementing proven systems and processes.
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![Real Estate Coach Accountability]()
Staying Accountable
Staying authentic, striving for daily improvement, and watching your business thrive.
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![Real Estate Agent Coach Branding]()
Top of Mind Awareness
Having people think of you first when they need your products or services.
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![Real Estate ands Business Coach Shad Rockstad]()
Coaching Options
Select from bi-monthly and monthly coaching options.
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![Real Estate Coach Goal Setting]()
Defining Your True North
Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.
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![Real Estate Coach Business Planning]()
Charting Your Course
Developing a business growth strategy and creating a roadmap to guide your progress.
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![America's Best Coaching Team Coach]()
1 One-Hour Monthly Private Coaching Session
$300/mo (quarterly plan $900) or $350/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![2 One-Hour Private Coaching Sessions Each Month]()
2 One-Hour Monthly Private Coaching Sessions
$475/mo (quarterly plan $1425) or $600/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![America's Best Coaching Marketing Services]()
Marketing Platform Add-on
$1250/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• SOI Direct Mail: Postcard Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail Postcard and Email Campaigns
• Database Formatting & Research (priced per name researched)
Multi-Channel Marketing Program
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![Real Estate Coach Goal Setting]()
Social Media
Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.
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![Real Estate Coach Business Planning]()
Listing Marketing
Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.
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![Real Estate Coach Accountability]()
Direct Mail
Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.
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![Real Estate Coach Implementing a Business Plan.]()
Email Marketing
Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.
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![Real Estate Coach Business Strategy]()
Digital Retargeting Campaigns
Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.
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![idx website ihouseweb]()
IDX Websites
ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.
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![Real Estate ands Business Coach Shad Rockstad]()
Complete & Accurate Database
Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.
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![GEO/Niche Targeted Marketing]()
GEO/Niche Targeted Marketing
GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.
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![Real Estate Coach Marketing Strategy]()
Marketing Strategy and Planning
Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.
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![Marketing Tips & Business Growth Strategies]()
Business Growth Strategies
Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.
Marketing Tips & Business Growth Strategies
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Every interaction, whether initiated by a client or by your team, should be an opportunity to solidify your role as a trusted advisor and a source of expert knowledge.
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