Text Message Marketing for Realtors®: Build Relationships and Win More Clients with Weekly SOI Outreach
Stay top-of-mind with your Sphere of Influence (SOI) using quick, friendly text messages. Learn how strategic texting can nurture client relationships, generate referrals, and grow your real estate business in just 30 minutes per week.
Text messaging is a quick and effective way for real estate agents to stay connected with their Sphere of Influence and generate consistent leads.
In real estate, relationships drive results. And in today’s fast-paced world, texting is one of the most effective ways to maintain meaningful touchpoints with your clients, friends, and prospects. A well-timed text message sent to your Sphere of Influence (SOI) can spark conversations, deepen loyalty, and position you as the go-to Realtor® when it’s time to buy or sell.
Let’s Start building your brand, growing your pipeline, and generating more high-quality leads with the full-service support of AmericasBestMarketing.com.
Why Realtors® Should Text Their Sphere of Influence
Relationship Marketing in Real-Time
Staying in touch with your contacts is one of the most powerful ways to build long-term loyalty. Weekly or quarterly texting campaigns allow you to:
Create casual, personal engagement with minimal effort
Stay top-of-mind in between formal outreach or marketing campaigns
Start real estate-related conversations that lead to referrals and new business
Most importantly, texting works. It’s fast, familiar, and has significantly higher open and response rates than email.
How Text Message Marketing Works for Realtors®
Simple, Strategic, and Consistent
Here’s what makes texting your SOI a high-impact strategy:
Quick and casual: Texts take seconds to send but feel authentic
Higher engagement: Open rates exceed 90%, far above email performance
Conversation-driven: Messages often lead to back-and-forth conversations, strengthening your personal connection
Time-saving: You can stay in touch with 10-20 people in under 30 minutes per week
Text Message Examples for Real Estate Agents
General Sphere Check-Ins
Use these messages to maintain relationships without pushing for business:
"Hey [First Name]! Just checking in. Hope everything's going great in your neighborhood. Let me know if I can help with anything real estate-related!"
"Hi [First Name], I was driving through [Neighborhood] today and thought of you. Hope all is well! Always here if you need market info or real estate advice."
"Hey [First Name], it's been a while! Just wanted to say hi. If you're ever curious about the market, feel free to reach out."
Texts for Buyer Leads
Reignite interest and keep potential buyers engaged:
"Hi [First Name]! There are some new listings that might be a great fit for you. Want me to send a few your way?"
"Hey [First Name], just wanted to check in—are you still thinking about buying this year? I’d love to help you navigate the process."
"Hi [First Name], the spring market is heating up. Let me know if you'd like to tour any homes or get pre-approved."
Texts for Seller Leads
Plant the seed and show your expertise:
"Hey [First Name], the market is moving fast in your neighborhood. If you're thinking about selling, this could be a great time."
"Hi [First Name], homes like yours are getting a lot of attention right now. Want a free home value update?"
"Hey [First Name], just sold a property nearby—thought of you! Curious what your home might be worth in today’s market?"
How Often Should You Text Your SOI?
Frequency + Consistency = Trust
You don’t have to text every contact every week. A good rhythm is to reach out to:
Past clients at least quarterly
Active leads every 2–3 weeks
Your full SOI on a rotating schedule to ensure consistent touchpoints
Use your CRM or spreadsheet to track who you’ve contacted and when. The key is showing up regularly—not just when you need something.
Expert Tip: Batch your outreach. Set aside 30 minutes on Monday mornings to text 10–15 people. Use templates, personalize where needed, and track replies.
Why This Works: Psychological and Marketing Benefits
Texting Feels Natural, Builds Loyalty, and Triggers Action
Short messages = lower pressure: Easier to read and respond
Direct = perceived as more personal: People engage more when it feels one-on-one
Repetitive contact = recall and recognition: Staying top-of-mind increases inbound referrals
You’re not being pushy. You’re showing up consistently, providing value, and positioning yourself as the first person they call.
Linking Your Text Strategy to a Bigger Real Estate Marketing Plan
Let Texting Fuel Your Full Marketing Ecosystem
Texting complements your broader real estate marketing strategies. Use it to:
Drive traffic to new listings or blog posts
Remind SOI about events or mailers
Collect reviews after a transaction closes
Follow up after email campaigns or newsletter sends
When used alongside your Full-Service Marketing Program, Social Media Campaigns, and Direct Mail Outreach, it strengthens every channel and deepens your connection with your audience.
What Successful Realtors® Are Reading
Frequently Asked Questions About Texting for Realtors®
Q: What kind of texting platform should I use as a Realtor®?
A: You can use your phone for one-on-one outreach or scale up with real estate CRM systems that allow mass texting with compliance features.
Q: Is texting too informal for real estate?
A: Not at all. Texting is one of the most effective, respected communication tools today—especially when done respectfully and with a personal tone.
Q: What if someone doesn’t respond to my message?
A: That’s perfectly fine. The goal is staying visible. You don’t need a reply to stay top-of-mind—consistency builds familiarity.
Q: Can I use the same text more than once?
A: Yes. Create a library of rotating templates and reuse them with different contacts over time. Just make sure to personalize the opening line.
Q: Should I ask real estate questions directly in my texts?
A: Yes, occasionally. Ask open-ended questions when it feels natural. Don’t force it—balance value with conversation.
There’s no better time to start growing your business than right now. Let’s Get Started Today!
Start building deeper relationships, generating more referrals, and staying top-of-mind with consistent weekly texting. With AmericasBestMarketing.com, you can integrate texting into a full-service marketing plan that keeps your pipeline full and your brand top-tier.
Discover our comprehensive Multi-Channel Marketing Program tailored for Realtor® success! In this video, we’ll walk you through our strategic approach that blends social media, listing marketing, IDX interactive websites, digital advertising, direct mail, and more.
