Marketing Tips & Business Growth Strategies
Client Follow-Up Systems That Create Lifetime Value
Most real estate agents lose touch with past clients long before those clients are ready for their next move. This guide walks through a practical twelve month follow-up system that turns every closing into a steady source of repeat business and quality referrals, using simple blends of email, direct mail, calls, social, and one small client event that you can run from a single CRM hub.
Client Appreciation Events: 7 Plug-and-Play Ideas Agents Use
Seven low-lift client appreciation events that create real conversations, refresh contact data, and produce referral flow. Get scripts, budgets, a six week rollout, and KPI benchmarks that point straight to booked appointments for real estate agents.
Real Estate Agents Stay Top-of-Mind With A Simple 90-Day Plan
Real Estate Agents Stay Top-of-Mind when they run a simple ninety day multi-channel system that serves their sphere with market insight, home care tips, and local knowledge. This guide walks through data hygiene, content planning, email, social, direct mail, and retargeting so your repeat and referral business grows without relying on cold leads.
Sphere of Influence Meaning for Agents: How to Grow Your Real Estate Business Through Relationships
Sphere of Influence meaning for agents is not theory. It is the warmest, lowest cost pipeline you will ever build when you treat relationships like a real asset. This ninety day SOI plan shows you how to clean your list, set a real contact cadence, and use simple, human messaging to drive more referrals, repeat clients, and predictable closings.
Text Message Marketing for Agents: Build Relationships and Win More Clients with Weekly SOI Outreach
Real estate text message marketing lets you reach your best contacts in seconds and turn a quiet database into steady listings and referrals. This guide shows real estate agents how to run a thirty-minute weekly SOI text block, use simple scripts that spark replies, track reply rate and appointments, and connect texting with email, direct mail, and IDX Real Estate Websites for a full pipeline system.
SOI Meaning: Harnessing the Power of Your Sphere of Influence
Your Sphere of Influence is the cheapest, most reliable listing source you will ever own. This 90-day SOI playbook shows real estate agents how to clean up their database, lock in a simple weekly cadence, and turn warm relationships into repeat and referral business without buying more cold leads.
Client Events for Real Estate Agents: Plans, Budgets, and Follow-Up That Earn Referrals
Client events let real estate agents turn warm relationships into predictable referrals instead of chasing cold leads. This referral playbook walks through a six-week client event cadence, proven budgets, invite scripts, and KPI benchmarks so every appreciation event leads to real conversations, appointments, and listings while staying compliant and easy to repeat every quarter.
Multi-Channel Marketing Program
Stages in Reaching Your True North
Complete Multi-Channel Marketing Program
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.

