How Real Estate Agents Can Stay Top-of-Mind
Real estate marketing strategies that help Realtors® and agents stay top-of-mind with their SOI using consistent multi-channel visibility and engagement.
Realtors® who stay top-of-mind with consistent multi-channel marketing build stronger visibility, more referrals, and lasting client trust.
Realtors® and real estate agents who want to win more listings and referrals need more than visibility. They need to be remembered. Staying top-of-mind means showing up consistently across multiple channels, delivering value, and strengthening relationships with your Sphere of Influence (SOI).
Simply being visible no longer sets you apart. Today’s consumer sees thousands of ads daily across social media, email, and print. If you want to be the first agent they call when it is time to buy or sell, you need to stand out, provide ongoing value, and show up across multiple platforms.
Why Staying Top-of-Mind Creates an Advantage
Your Competitors Are Active Every Day
More than two-thirds of buyers and sellers choose the first agent they connect with. If you are not consistently visible in your community and database, another agent will be.
Repeat and Referral Business Win More Often
The most successful Realtors® focus on relationships, not just transactions. Staying remembered in your SOI creates steady referrals and repeat clients without the constant need for cold calling or buying leads.
The Foundation of a Top-of-Mind Real Estate Marketing Strategy
Consistency Powers Recognition
A top-of-mind strategy relies on repetition. People remember you when they see your brand across multiple platforms regularly.
Multi-Channel Engagement Reinforces Presence
To be remembered, your marketing should include:
Social media content tailored to each platform
Email campaigns with consistent updates
Direct mail postcards and newsletters
Local events and partnerships
Retargeting ads to stay in front of leads
An IDX-integrated website with SEO content
Coaching to review and refine campaigns
Each channel reinforces the others and builds recognition that translates into calls, referrals, and listings..
1. Social Media Posting That Builds Familiarity
Weekly Content Keeps You Visible
Inconsistent posting damages credibility. A steady flow of branded, professional content reminds your SOI and followers that you are active.
What to post:
Just Listed and Just Sold graphics
Market updates and neighborhood insights
Homeownership tips and seasonal checklists
Client success stories and testimonials
Local community highlights
Pro Tip: Use animated graphics and platform-specific formats to stand out in crowded feeds.
Discover Our Social Media Marketing Services
2. Email Marketing That Nurtures Relationships
Email Is Still the Direct Line to Your Clients
Unlike social media, your database is yours. Regular, well-written emails keep you relevant and helpful in the inbox.
What to send:
Monthly newsletters with listings and market updates
Personalized SOI check-ins
Holiday greetings and maintenance reminders
Neighborhood recaps with sales data
PRO TIP: Segment lists into past clients, hot leads, and SOI. Targeted messages convert at higher rates.
Discover Our Email Marketing Strategies
3. Direct Mail That Strengthens Local Recognition
Print Builds Tangible Trust
Direct mail continues to deliver results for geographic farming. Tangible postcards and newsletters position you as a trusted local expert.
Best Practices:
Send postcards monthly or quarterly
Rotate between Just Listed or Just Sold, homeowner tips, and neighborhood stats
Always include your branding and contact details
Expert Tip: Consistency compounds results. Skipping months weakens recognition.
Check Out Our Direct Mail Services
4. Local Events and Community Presence
Real Connection Happens in Face-to-Face
Events humanize your brand and give clients memorable experiences with you.
Ideas:
Homebuyer or seller workshops
School sponsorships and local team support
Community cleanup or volunteer days
Co-hosted events with lenders, stagers, or vendors
Expert Tip: Post photos and videos from events on social media and tag attendees. It extends reach and visibility online.
5. Digital Retargeting Ads That Keep You Visible
Stay Present Even After Visitors Leave Your Website
Digital retargeting ensures your brand follows prospects after they visit your website or engage with your content.
Ad Strategy Includes:
Retargeting visitors who viewed listings
Custom audiences from past clients
Consistent design across ads for recognition
Learn About Our Digital Advertising Services
6. A Professional Real Estate Website with IDX Integration
Your Website Works 24/7
An IDX website is more than a digital brochure. It should showcase listings, capture leads, and build your authority.
Must-Have Features:
Integrated IDX search
Lead capture tools like home value forms
Local blog content optimized for SEO
Mobile-friendly branded design
At AmericasBestMarketing.com, IDX websites are an optional add-on coordinated with iHouseWeb for seamless integration.
View Our IDX-Integrated Website Solutions
7. Monthly Coaching and Strategic Review
Strategy Prevents Drift
Without direction, even great marketing loses focus. Monthly coaching keeps your plan aligned with results and goals.
What’s Included:
One-on-one coaching sessions
Campaign performance reviews
Adjustments based on market data
INSIDER ADVANTAGE: Strategy sessions ensure your marketing evolves with seasonal shifts and consumer trends.
Explore Our Coaching and Consulting Programs
Why Realtors® Choose AmericasBestMarketing.com
Custom-designed social media, email, and direct mail campaigns
IDX websites with SEO and lead capture tools
Animated listing graphics and branded posts
Retargeting ads and ongoing SOI engagement
Built-in coaching with every plan
No long-term contracts
What Successful Realtors® Are Reading
Frequently Asked Questions About Realtor® Marketing for Staying Top-of-Mind
Q: I already post on social media. Is that enough
A: No. Social is important but only one channel. Multi-channel marketing including email, mail, and retargeting creates the repetition required to stay remembered.
Q: How do I avoid overwhelming my audience
A: Rotate content types and use a calendar. Mix educational posts, listings, and community content to keep messaging fresh.
Q: What does your full-service program include
A: Social campaigns, postcards, email, listing graphics, coaching, and optional IDX website add-ons all branded to your business.
Q: Is this program only for seasoned agents
A: No. Our services support both new and experienced agents, scaled to your business needs.
Q: Do I need to sign a long-term contract?
A: No. All of our services are available with no long-term contracts, giving you flexibility to grow at your own pace.
Q: Is this program only for experienced Realtors®?
A: Not at all. We support new and seasoned agents. Our systems are scalable to match where you are in your business.
There’s No Better Time to Start Growing Your Business Than Right Now. Let’s Get Started Today!
AmericasBestMarketing.com provides full-service marketing that keeps you remembered in your community and SOI. With consistent campaigns, IDX website options, and built-in coaching, we handle the execution while you focus on relationships.
Let’s start building your brand, growing your pipeline, and generating more high-quality leads with the full-service support of AmericasBestMarketing.com.
Multi-channel Realtor® marketing made simple. We plan and manage your social media, online ads, email campaigns, blog, direct mail, and optional IDX website, ensuring you stay top-of-mind and turn more leads into clients.
