How Real Estate Agents Can Stay Top-of-Mind in 2025
Staying visible isn't enough in today's market. Learn how Realtors® can build a top-of-mind brand presence with a full-service, multi-channel marketing strategy designed to drive long-term growth and Sphere of Influence engagement.
Staying top-of-mind in 2025 means showing up—online and in person. Build authentic relationships and keep your brand front and center with consistent, multi-channel engagement.
In 2025, visibility alone won't keep you competitive. With the average consumer bombarded by thousands of marketing messages per day, Realtors® must go beyond simply being seen. You need to be remembered. Whether you work in a booming metro market or a smaller town, the agents who consistently win listings and referrals are those who stay top-of-mind all year long.
Let’s start building your brand, growing your pipeline, and generating more high-quality leads with the full-service support of AmericasBestMarketing.com.
Why Staying Top-of-Mind Is a Competitive Advantage in 2025
Your Competition Isn’t Waiting, and Neither Should You
According to the National Association of Realtors®, the majority of buyers and sellers—often upwards of 70%—choose to work with the first real estate agent they speak with. If you aren’t consistently visible across your database, community, and digital platforms, your competitors will be.
Realtors® Relying on Repeat and Referral Business Win More Often
The most successful real estate agents don’t spend their days cold-calling or buying leads. They build a brand that people remember. They cultivate client relationships and foster word-of-mouth referrals.
The Foundation of a Top-of-Mind Real Estate Marketing Strategy
Consistency Is the Engine. Multi-Channel Marketing Is the Vehicle.
A strategic real estate marketing plan in 2025 should include:
Branded, platform-optimized social media content
Targeted email marketing campaigns
Direct mail postcards and neighborhood newsletters
Local event marketing and business collaborations
Retargeting ads and digital remarketing
IDX-integrated real estate websites
Ongoing strategic coaching and review
Each channel should support and reinforce the others, creating a seamless, omnipresent brand.
1. Social Media Posting That Keeps You Visible
Weekly Branded Content Builds Recognition and Familiarity
Your Sphere of Influence (SOI) and followers need regular, relevant reminders that you’re in the business. Inconsistent or off-brand posts weaken your credibility.
What to post:
Just Listed / Just Sold graphics
Market updates and local stats
Homeowner tips
Community events and partnerships
Personal milestones and testimonials
Expert Tip: Use animated graphics and platform-specific formats to capture more attention in busy feeds.
Discover Our Social Media Marketing Services
2. Email Marketing That Nurtures and Converts
Email Is Still the Most Direct Line to Your Clients
Unlike social media, you own your email list. Use it to provide real value and remind your database that you're here to help.
What to send:
Monthly eNewsletters
Personalized SOI check-ins
Holiday and home maintenance reminders
Market recaps and listing announcements
PRO TIP: Segment your database by past clients, hot leads, and sphere. Tailored messages convert better and keep you relevant.
Discover Our Email Marketing Strategies
3. Direct Mail That Delivers Local Impact
Print Is Tangible, Targeted, and Trusted
Direct mail continues to outperform many digital channels for geographic farming and brand reinforcement. People read what arrives in their mailbox—especially when it’s relevant to their neighborhood.
Best Practices:
Send monthly postcards with market insights
Include branding and contact info on every piece
Rotate between Just Listed/Just Sold, home tips, and neighborhood data
Expert Tip: Consistency is key. Mailing quarterly or monthly builds recognition over time.
Check Out Our Direct Mail Services
4. Local Events and Community Presence
Real Connection Happens in Real Life
Attending or hosting events puts your face to the brand. It humanizes your business and creates memorable experiences.
Ideas:
Host first-time homebuyer workshops
Sponsor local school events or sports teams
Co-host events with local lenders or vendors
Organize community clean-up days
Callout Box: INLINE STRATEGY TIP: Post photos and videos from events on social media and tag attendees. It increases visibility and gives people a reason to engage with you online afterward.
5. Digital Retargeting Ads That Keep You in Front of Prospects
Stay Present Long After They Visit Your Website or Click Your Emails
Digital retargeting helps ensure you're always top-of-mind—even after they leave your site. Done right, it keeps your brand in view without being intrusive.
What to include in your ad strategy:
Website visitor retargeting
Custom audience targeting (e.g., past clients)
Visual consistency across all ads
Learn About Our Digital Advertising Services
6. A Professional Real Estate Website with IDX Integration
Your Website Should Be a 24/7 Lead Magnet
Your IDX website is your home base. It needs to showcase listings, collect leads, and reinforce your credibility.
Must-Have Features:
Lead capture tools
IDX-powered listing search
Blog with local real estate insights
Branded design and mobile optimization
Note: At AmericasBestMarketing.com, IDX websites are an optional add-on, coordinated through iHouseweb for maximum integration and ease.
View Our IDX-Integrated Website Solutions
7. Monthly Marketing Coaching and Strategic Review
Without Direction, Even the Best Marketing Can Drift
Regular check-ins and expert guidance help Realtors® stay consistent, refine campaigns, and align their efforts with actual business goals.
Included in our full-service programs:
Monthly one-on-one coaching
Marketing calendar planning
Performance tracking and improvement
INSIDER ADVANTAGE: Strategy sessions help you pivot based on seasonal shifts, market changes, and campaign data—not guesswork.
Explore Our Coaching and Consulting Programs
Why Realtors® Choose AmericasBestMarketing.com to Stay Top-of-Mind
Custom-designed, branded social media, email, and direct mail campaigns
IDX website add-ons with SEO and lead capture tools
Animated listing graphics and SOI content
Coaching built into every full-service marketing plan
No long-term contracts—just scalable marketing support
What Successful Realtors® Are Reading
Frequently Asked Questions About Realtor® Marketing for Staying Top-of-Mind
Q: I already post on social media. Is that enough?
A: Social media is just one piece of the puzzle. Multi-channel marketing—including direct mail, email, events, and digital ads—is key to a top-of-mind strategy.
Q: How can I stay visible without overwhelming my audience?
A: Use a balanced marketing calendar and alternate message types. Educational content, listings, and community engagement keep your messaging fresh and welcomed.
Q: What does your full-service marketing program include?
A: Social media content, postcards, email marketing, listing campaigns, strategic coaching, and optional IDX website add-ons—all customized to your brand.
Q: Do I need to sign a long-term contract?
A: No. All of our services are available with no long-term contracts, giving you flexibility to grow at your own pace.
Q: Is this program only for experienced Realtors®?
A: Not at all. We support new and seasoned agents. Our systems are scalable to match where you are in your business.
There’s No Better Time to Start Growing Your Business Than Right Now. Let’s Get Started Today!
AmericasBestMarketing.com helps Realtors® build memorable brands and multi-channel visibility that keeps them top-of-mind. With our done-for-you marketing and strategic support, you can focus on relationships while we manage the marketing engine behind your growth.
Let’s start building your brand, growing your pipeline, and generating more high-quality leads with the full-service support of AmericasBestMarketing.com.
Discover our comprehensive Multi-Channel Marketing Program tailored for Realtor® success! In this video, we’ll walk you through our strategic approach that blends social media, listing marketing, IDX interactive websites, digital advertising, direct mail, and more.
