Marketing Tips & Business Growth Strategies
Analytics for Real Estate Agents: What to Track Weekly vs Monthly
Most real estate agents feel busy but cannot see which marketing actually produces signed listings. This guide shows you exactly which analytics to track weekly and which to track monthly, from speed to lead to ROI per channel, so you can cut wasted spend, protect your time, and grow GCI with a clear scorecard instead of guesswork.
SOI Meaning: Harnessing the Power of Your Sphere of Influence
Your Sphere of Influence is the cheapest, most reliable listing source you will ever own. This 90-day SOI playbook shows real estate agents how to clean up their database, lock in a simple weekly cadence, and turn warm relationships into repeat and referral business without buying more cold leads.
Impactful Client Appreciation, Reviews, and Reputation Management: Your Guide to Referral Growth
Real estate agents who treat client appreciation as a system, not a random thank you, build serious Reputation Equity. This guide shows you how to set up a twelve-month appreciation and review program that turns every closing into public proof, warm referrals, and repeat business without adding chaos to your week.
Multi-Channel Marketing Program
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Social Media
Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.
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Listing Marketing
Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.
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Direct Mail
Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.
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Email Marketing
Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.
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Digital Retargeting Campaigns
Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.
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IDX Websites
ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.
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Complete & Accurate Database
Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.
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GEO/Niche Targeted Marketing
GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.
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Marketing Strategy and Planning
Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.
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Business Growth Strategies
Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.
Stages in Reaching Your True North
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Defining Your True North
Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.
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Charting Your Course
Developing a business growth strategy and creating a roadmap to guide your progress.
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Business Strategy
Mapping out the key elements needed for a successful business growth strategy.
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Marketing Strategies
Defining who to target, how to reach them, and the best timing for engagement.
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How to Implement
Transforming years of intention into action by implementing proven systems and processes.
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Staying Accountable
Staying authentic, striving for daily improvement, and watching your business thrive.
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Top of Mind Awareness
Having people think of you first when they need your products or services.
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![Real Estate ands Business Coach Shad Rockstad]()
Coaching Options
Select from bi-monthly and monthly coaching options.
Complete Multi-Channel Marketing Program
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.