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Analytics for Real Estate Agents: What to Track Weekly vs Monthly
Analytics should help agents make decisions, not admire dashboards. The article separates weekly lead-handling numbers from monthly ROI review, then shows how naming conventions, CRM source tags, UTM links, call tracking, and simple scorecards turn marketing into an accountable operating rhythm.
Turn Intention Into Action: A 90-Day Execution System for Real Estate Agents
Most real estate agents do not need more leads. They need a simple 90-day execution system that protects time blocks, clears CRM follow-up, and adds real accountability. This guide shows you how to install daily 15-minute tasks, Follow-Up Friday, and clear KPIs so your existing contacts and listings generate predictable appointments instead of living forever as unrealized potential.
Multi-Channel Marketing Program
Stages in Reaching Your True North
Program Overview & Pricing
Complete Multi-Channel Marketing Program
$1,250/month • $250 setup (solo agents)
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.

