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Marketing Tips & Business Growth Strategies

Analytics for Real Estate Agents: What to Track Weekly vs Monthly

Most real estate agents feel busy but cannot see which marketing actually produces signed listings. This guide shows you exactly which analytics to track weekly and which to track monthly, from speed to lead to ROI per channel, so you can cut wasted spend, protect your time, and grow GCI with a clear scorecard instead of guesswork.

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Beginner’s Guide to High Quality Real Estate Videos

Stop waiting for perfect gear. This beginner’s guide to real estate video marketing shows real estate agents how to plan, shoot, edit, and distribute clean, high-quality videos with a smartphone, simple audio, and a repeatable five-phase system that turns everyday clips into trust-building assets.

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The First-Time Homebuyer’s Guide to Navigating the Market

Give your first time buyers a clear five phase roadmap instead of scattered explanations. This guide shows real estate agents how to walk clients from money clarity to keys in hand with simple checklists, clean language, and measurable checkpoints that plug straight into a modern marketing system.

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The Full-Stack Agent: Why a Multi-Channel Marketing Plan Is Your Path to Success

This guide shows how to build a ninety-day multi-channel marketing plan that links your website, direct mail, social feeds, email list, and live conversations into one system so your ideal clients feel like they see you everywhere with a consistent, trustworthy message.

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How to Build and Promote a High-Converting Real Estate Lead Magnet for Agents

A real estate lead magnet can turn anonymous traffic into a steady stream of warm conversations. This guide shows real estate agents how to choose a profitable audience, build a high-value offer, launch it across multiple channels, and plug every new contact into an automated email follow-up that converts leads into appointments.

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The Pragmatic Framework: 75 Real Estate Lead Generation Strategies for Consistent Pipeline Growth

Build a durable business with seventy five real estate lead generation strategies grouped into five pillars that balance referrals, digital authority, daily visibility, local saturation, and conversion systems so your pipeline keeps moving even when one channel slows down.

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Done-for-You Real Estate Marketing: What It Is and Why It Works

Done-for-You Real Estate Marketing turns marketing from a side hustle into a system. This guide breaks down how a real partner handles social, email, mail, ads, and web, what a realistic budget looks like, and which KPIs prove the work is paying off, so you can stay focused on clients instead of campaigns.

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The #1 Mistake Agents Make with Lead Generation and How to Fix It: Implement an Integrated Real Estate Marketing System

Most agents are not short on hustle; they are short on structure. This article shows how to trade random acts of marketing for an integrated real estate marketing system that connects your website, email, direct mail, social, and ads into one measurable engine that consistently generates higher quality clients.

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Best Real Estate Lead Generation Companies and SEO Solutions for Agents

Most agents do not fail because of talent. They fail because they rely on one portal, one ad source, or random bursts of activity. This guide shows how to choose real estate lead generation companies, wire them into your IDX site and CRM, and launch a ninety-day system that blends SEO, ads, email, and direct mail into a predictable pipeline.

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Best Real Estate Lead Generation Companies For Real Estate Agents

A practical guide that shows real estate agents how to select real estate lead generation companies, plug them into a ninety-day system, and turn paid traffic into predictable buyer and seller appointments without wasting budget.

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Proven Real Estate Lead Generation Strategies: The Multi-Channel System for Predictable Growth

Sustainable growth in real estate comes from systems, not streaks. This guide breaks down proven real estate lead generation strategies that combine Sphere of Influence nurture, digital ads, and SEO into one measurable engine. You will see exactly how to budget, track Cost Per Qualified Lead, and use simple scripts so more of your marketing dollars turn into signed clients.

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Could Poor Website Design Be Costing You Clients? How Agents Can Build High-Converting Real Estate Websites

Many real estate agents treat their site like a digital business card and then wonder why leads feel random. This guide breaks down how to build a high-converting real estate website that loads fast, speaks clearly to local buyers and sellers, and consistently turns traffic from IDX, ads, and email into booked appointments and closed deals.

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How Real Estate Agents Can Use Social Media for Lead Generation: A Complete Guide

Social media for real estate lead generation is not about chasing trends or viral clips. It is about turning two primary platforms into a simple ninety-day system that proves your value, captures warm traffic, and feeds your database with buyers and sellers who already know your name. This guide shows real estate agents how to tune profiles, build a realistic content cadence, and plug in paid retargeting and lead forms that cost less than portal leads.

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How Much Should a Real Estate Agent Budget for Marketing?

A random ad bill will never build a real estate business. This guide shows real estate agents how to set a clear monthly marketing budget using a simple three tier GCI model, concrete spend ranges, and practical KPIs so every dollar pushes leads, listings, and long term market share.

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Best Social Media Strategies for Real Estate Agents: How to Attract More Clients and Grow Your Business

Learn how to turn social media into a real estate lead engine instead of a time sink. This step by step guide shows you how to build a hub and spoke system around your IDX website, use short form video and captions that actually convert, set practical ad budgets, and track the KPIs that lead to real buyer and seller appointments.

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Text Message Marketing for Agents: Build Relationships and Win More Clients with Weekly SOI Outreach

Real estate text message marketing lets you reach your best contacts in seconds and turn a quiet database into steady listings and referrals. This guide shows real estate agents how to run a thirty-minute weekly SOI text block, use simple scripts that spark replies, track reply rate and appointments, and connect texting with email, direct mail, and IDX Real Estate Websites for a full pipeline system.

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Defining Your True North: An Agent System for Goals, Focus, and Weekly Execution

Defining Your True North turns vague income wishes into a ninety-day execution system. This guide shows real estate agents how to write a one-sentence True North, build a simple scoreboard, set realistic budgets, and run a weekly marketing cadence that keeps conversations, follow-up, and lead capture pointed at one clear goal.

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Building a Trusted Brand: The Key to Attracting Target Audiences Over Paid Leads and Mass Marketing

A steady stream of paid leads keeps you busy but never truly secure. This guide shows real estate agents how to trade dependence on lead companies for a trusted brand strategy that attracts ideal clients, lowers acquisition costs, and turns repeat and referral business into the core engine of growth.

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Charting Your Course: A Strategic Growth Plan for Long-Term Success

A Real Estate Strategic Growth Plan turns random hustling into a repeatable business. Learn how to set ninety day targets, assign clear budgets, and track simple KPIs so your pipeline, listings, and income grow with far less drama.

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Multi-Channel Marketing Program

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Stages in Reaching Your True North

Program Overview & Pricing

Complete Multi-Channel Marketing Program

$1,250/month • $250 setup (solo agents)
  • Standardized, done-for-you marketing program built for working real estate agents; team options available.
  • Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
  • Social media management monthly calendar, post copy, graphics/templates, and scheduling.
  • Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
  • Blog content one SEO-aware post per month.
  • Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
  • Listing promotion support social media promos using agent-supplied photos, copy, and details.
  • IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
  • Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.
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