Marketing Tips & Business Growth Strategies
IDX Lead Routing & Alerts: From Browse to Booking in Under 5 Minutes
Real estate agents lose most IDX leads in the first few minutes after a search. This guide shows you how to route high intent website activity into instant alerts, simple behavioral scores, and fast SMS and email follow up so you turn anonymous browsers into booked buyer appointments without adding hours of manual lead chasing.
Database Hygiene for Agents: The 3-Week Cleanup Sprint
A dirty database quietly kills your marketing. This three week cleanup sprint shows real estate agents how to audit, tag, and reactivate their contact list so email campaigns, retargeting, and client events reach real people instead of dead records.
Listing Agent Marketing: A Comprehensive Guide to Securing More Listings
Serious sellers are not looking for a friendly generalist. They want a listing agent with a clear launch system, visible proof, and a brand that shows up everywhere in their neighborhood. This guide breaks down how to position yourself as that agent through digital assets, print farming, email, and clean KPIs that track real listing growth.
Monthly Real Estate Email Newsletter Ideas: A 90-Day Launch Plan
A real estate email newsletter is still the simplest way to stay in front of your past clients and warm contacts without feeling salesy. This ninety-day launch plan walks you through list cleanup, segmentation, content frameworks, budgets, and KPIs so you can send one high-value newsletter every month and turn passive readers into active conversations.
Best Real Estate Content Marketing Ideas
Best Real Estate Content Marketing Ideas guides real estate agents through a four-pillar system that transforms blogs, videos, and emails into a simple calendar, clear calls to action, and a steady organic lead flow, eliminating the guesswork of what to post every week.
27 Summer Real Estate Marketing Ideas for Agents
Summer can either be a blur of random posts and open houses or a clear campaign that fills your pipeline. This guide breaks down twenty seven summer real estate marketing ideas that any busy agent can run, with simple budgets, scripts, and KPIs so every event, email, and ad supports real conversations with future buyers and sellers.
Postcard vs. Letter vs. Brochure: Choosing the Best Direct Mail Format for Real Estate Agents
Direct mail still works for real estate agents when every piece has a clear job. This guide shows how to choose the right direct mail format for real estate agents, match postcards, letters, and brochures to specific goals, set realistic budgets, track cost per piece and response quality, and plug print into your digital funnels so each campaign builds listings, referrals, and long-term brand equity.
Why Every Real Estate Agent Needs An IDX Integrated Website
An IDX-integrated real estate website should be the center of your lead funnel, not a digital business card. This guide shows real estate agents how to use IDX search, smart calls to action, and simple automation to capture their own buyers and sellers instead of renting leads from the portals.
Multi-Channel Marketing Program
Stages in Reaching Your True North
Complete Multi-Channel Marketing Program
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.

