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Marketing Tips & Business Growth Strategies

Postcard vs. Letter vs. Brochure: Choosing the Best Direct Mail Format for Real Estate Agents

Direct mail still works for real estate agents when every piece has a clear job. This guide shows how to choose the right direct mail format for real estate agents, match postcards, letters, and brochures to specific goals, set realistic budgets, track cost per piece and response quality, and plug print into your digital funnels so each campaign builds listings, referrals, and long-term brand equity.

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Multi-Channel Marketing Program

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Stages in Reaching Your True North

Program Overview & Pricing

Complete Multi-Channel Marketing Program

$1,250/month • $250 setup (solo agents)
  • Standardized, done-for-you marketing program built for working real estate agents; team options available.
  • Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
  • Social media management monthly calendar, post copy, graphics/templates, and scheduling.
  • Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
  • Blog content one SEO-aware post per month.
  • Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
  • Listing promotion support social media promos using agent-supplied photos, copy, and details.
  • IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
  • Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.
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