How to Get Listings as a New Agent: Proven Strategies to Win Seller Clients Fast
New real estate agents often struggle to get listings early in their careers, but the right strategies can build momentum fast. Learn how to earn seller trust, grow your brand, and generate listings in your first year as a Realtor®.
New agents can win seller clients quickly with the right listing strategy and marketing support from AmericasBestMarketing.com.
Getting listings as a new real estate agent can feel like a daunting task. Without a track record or strong referral base, many new Realtors® focus primarily on buyers. But listings are the foundation of a scalable, recognizable, and referral-driven business. Sellers not only provide inventory, but they also position you as a market expert, increase brand visibility, and open the door to additional buyer inquiries.
Let’s start building your brand, growing your pipeline, and generating more high-quality leads with the full-service support of AmericasBestMarketing.com.
Why Listings Are Essential to Realtor® Growth
Listings Build Brand Awareness, Trust, and Long-Term Leverage
In the real estate industry, listings equal leverage. A well-marketed listing can generate dozens of new buyer leads, increase your name recognition within a neighborhood, and give you high-impact content for email campaigns, social media, and direct mail. As a new agent, every listing you secure is more than just a transaction—it’s a branding opportunity that multiplies your reach.
Listings also increase your credibility. Homeowners view agents with active listings as experienced and trustworthy. One strategic listing, marketed professionally, can lead to multiple new opportunities.
7 Proven Ways to Get Listings as a New Realtor®
1. Tap Into Your Sphere of Influence (SOI)
Start with People Who Already Know You
Your SOI is your first and best asset. Even if your network isn’t in the market today, their referrals are gold. New agents often overlook this group, assuming friends and family won’t need their help.
Action Steps:
Compile a list of 100+ contacts from your phone, social media, and email
Announce your new career on social media with a polished brand image
Personally reach out and ask, “Who do you know that might sell in the next year?”
Offer a free home valuation, market update, or custom neighborhood report
Pro Tip: Use direct mail postcards and monthly email newsletters to stay consistently top-of-mind with your SOI.
2. Build a Personal Brand That Looks Established
Confidence and Presentation Matter More Than Experience
Sellers want to list with someone who looks polished, professional, and capable. You don’t need a 10-year track record to appear credible—you need consistent, branded marketing materials and a confident presentation.
Action Steps:
Create a clean, modern listing presentation with a strong value proposition
Build an IDX website with testimonials and lead capture tools
Invest in a logo, branded email signature, and custom graphics using Canva or Fiverr
Share case studies or testimonials from your brokerage’s past sales
Marketing Note: Let AmericasBestMarketing.com help you build your personal brand with done-for-you templates, IDX websites, and listing presentations that look as professional as top-producing agents.
3. Choose a Farm Area and Commit to It
Geographic Farming Builds Local Trust and Recognition
Farming is one of the most effective long-term strategies for securing consistent listing opportunities. It’s a hyper-local approach that helps you become the go-to agent in a specific neighborhood.
Action Steps:
Select 1–2 target neighborhoods with good turnover and visibility
Mail monthly Just Listed, Just Sold, and market update postcards
Host or attend community events, HOA meetings, or local workshops
Walk the area, knock on doors, and introduce yourself
Bonus Strategy: Use direct mail from AmericasBestMarketing.com to deliver professionally branded, high-impact print campaigns to your farm every month.
4. Partner with an Experienced Agent for Co-Listings
Leverage Another Agent’s Credibility While Gaining Experience
Many successful Realtors® are open to partnering with newer agents—especially those who are proactive and offer real value. This strategy allows you to gain listing experience, expand your reach, and co-market listings without starting from scratch.
Action Steps:
Offer to host open houses for top agents
Assist with listing prep, showings, or marketing support
Ask to shadow listing appointments and learn the script
Propose a co-listing arrangement with clear value exchange
Internal Note: Co-listing agreements must be approved by your brokerage, so always follow your office policies.
5. Run Digital Ads for Seller Lead Capture
Online Marketing Can Level the Playing Field
Digital tools allow new agents to generate motivated seller leads with smart targeting. Online ads, home valuation landing pages, and retargeting campaigns are powerful tools to compete with established agents.
Action Steps:
Launch Facebook or Instagram ads offering a free home valuation
Use a simple landing page with a form to collect contact details
Promote using neighborhood targeting and compelling CTAs
Add leads to a drip campaign using your CRM
Expert Tip: Direct traffic to your landing page using QR codes on direct mail or in community newsletters.
6. Create Seller-Focused Social Media Content
Consistent Content Builds Awareness and Trust
Many new Realtors® post content that speaks only to buyers. Flip the strategy by focusing on homeowners and potential sellers. Create content that showcases your marketing knowledge, seller process, and local expertise.
Post Ideas:
“3 Signs It Might Be Time to Sell”
“Here’s What Your Neighbor’s Home Just Sold For”
“Top Mistakes Sellers Make Before Listing”
Behind-the-scenes of your listing prep and marketing materials
Marketing Bonus: Ask about our Social Media Marketing Program, designed to help Realtors® stay visible and consistent online with done-for-you content.
7. Host Educational Seller Workshops and Webinars
Teach to Build Trust and Fill Your Pipeline
Hosting community-based workshops or online webinars allows you to connect directly with homeowners considering a move. It’s one of the fastest ways to demonstrate your expertise and build a local following.
Workshop Topics:
How to Maximize Your Home Value Before Selling
The 2025 Local Market: Should You Sell Now or Wait?
Home Staging, Pricing, and Marketing 101
Presentation Tip: Offer handouts, collect emails for follow-up, and run a giveaway or free consultation offer at the end of each event.
What Successful Realtors® Are Reading
Frequently Asked Questions About Getting Listings as a New Agent
Q: How can a new Realtor® compete with experienced agents for listings?
New agents can compete by presenting professionally, offering strategic marketing, and building relationships through education and outreach. Sellers are more likely to choose someone who shows effort, consistency, and care.
Q: Do I need to have sold a home before I get a listing?
No. Sellers care more about how you plan to market their home and how well you communicate. Highlight your brokerage’s success, your marketing systems, and your dedication.
Q: What tools should I use to build listing credibility?
You need a strong listing presentation, personal brand, IDX-integrated website, and consistent outreach. These tools help you look established even if you’re new.
Q: What marketing materials should I bring to listing appointments?
Bring a listing presentation, CMA (Comparative Market Analysis), service guide, recent sales data, and a leave-behind brochure. This builds trust and gives sellers something to reference after the meeting.
Q: Can AmericasBestMarketing.com help new agents get listings?
Absolutely. We offer full-service solutions including direct mail, social media content, email campaigns, personal branding, and listing marketing systems tailored to Realtors®—all with no long-term contracts.
There’s No Better Time to Start Growing Your Business Than Right Now. Let’s Get Started Today!
You don’t have to wait for listings to come to you—you can start attracting them with the right tools, training, and strategy. At AmericasBestMarketing.com, we help new Realtors® build the brand, systems, and local recognition they need to grow confidently and consistently.
Let’s start building your brand, growing your pipeline, and generating more high-quality leads with the full-service support of AmericasBestMarketing.com.
Discover our comprehensive Multi-Channel Marketing Program tailored for Realtor® success! In this video, we’ll walk you through our strategic approach that blends social media, listing marketing, IDX interactive websites, digital advertising, direct mail, and more.
