What New Realtors® Should Focus On in Their First 90 Days
Mastering the First 90 Days: The Proven Plan to Build Visibility, Generate Leads, and Launch a Sustainable Real Estate Career
Making strong first impressions is essential—especially during the first 90 days of your real estate career.
The first 90 days in real estate can either set the foundation for long-term growth or lead to early frustration and missed opportunities. Many new Realtors® enter the industry full of excitement but lack structure, guidance, or a consistent marketing plan. Without direction, it’s easy to feel overwhelmed or invisible in a competitive market.
Let’s Start building your brand, growing your pipeline, and generating more high-quality leads with the full-service support of AmericasBestMarketing.com.
Why the First 90 Days Matter for New Realtors®
The habits and systems you build early on will shape your entire career. Agents who take consistent action in their first three months are more likely to close their first deal faster, build trust within their Sphere of Influence (SOI), and avoid the burnout or stagnation that causes so many others to quit.
A focused 90-day plan helps:
Establish visibility within your market
Build daily lead generation habits
Develop confidence and momentum
Lay the groundwork for long-term pipeline growth
The 7 Most Important Things New Realtors® Should Focus On
1. Build a Business and Marketing Plan
Before you take your first client call, you need a clear blueprint.
Checklist:
Set your income goal for the year
Break it down into monthly sales targets
Identify your target market: first-time buyers, downsizers, farm area, etc.
Choose your lead sources: SOI, open houses, digital ads, referrals
Build a monthly marketing calendar across channels
2. Announce Your Career to Your Sphere of Influence (SOI)
Your SOI is the most valuable (and often overlooked) asset you have.
Checklist:
Send a branded email announcement to your contacts
Follow up with a mailer or handwritten note
Start a warm list and begin making personal check-in calls
Share your new role across social media with a professional photo
3. Create Consistent Branding Across All Platforms
First impressions matter—especially online.
Checklist:
Get a professional headshot
Choose 2-3 brand colors and 1-2 clean fonts
Update all social profiles with your branding
Ensure your email signature, business cards, and marketing materials match
4. Begin Posting Professionally on Social Media
Social media is your storefront. Show up consistently.
Checklist:
Use branded templates and animated posts
Share local market stats, listings, personal milestones, and real estate tips
Post at least 3-4 times per week
Use Stories, Reels, and Lives to increase visibility and engagement
5. Implement Email and Direct Mail Campaigns
The inbox and mailbox are still two of the most underused real estate tools.
Checklist:
Send a monthly email newsletter
Set up a welcome email series for new leads
Mail a seasonal postcard or flyer to your SOI and farm area
Use a CRM to track opens, clicks, and responses
6. Practice Scripts and Build Presentation Confidence
Mastering your message boosts your conversion rate.
Checklist:
Role-play listing and buyer consultations weekly
Prepare answers for common objections
Record yourself and refine your delivery
Use printed materials, visual aids, and value-driven presentations
7. Invest in Coaching or Professional Support
You don’t have to figure it out alone.
Checklist:
Join a group coaching program for accountability
Find a mentor or join a local mastermind group
Work with a marketing agency that provides content, strategy, and structure
Time-Blocking Your First 90 Days for Maximum Productivity
Even 15-20 focused hours per week can drive serious momentum.
Weekly Time Blocks to Prioritize:
5 hours: Prospecting (calls, texts, DMs, coffee meetings)
3 hours: Marketing (social media, emails, postcards)
2 hours: Education and script training
2 hours: Community events or networking
2 hours: CRM clean-up and lead follow-up
Block your calendar in advance, stick to your plan, and track your progress.
The Fastest Ways to Generate Leads in the First 90 Days
Lead generation is your #1 job—from day one.
1. Leverage Your SOI
Personally reach out to at least 10 people a week
Offer help, insight, and ask for referrals
Stay top-of-mind through social, email, and calls
2. Host or Volunteer at Open Houses
Partner with other agents if you don’t have listings yet
Use a digital sign-in sheet to capture leads
Follow up the same day with a personalized message
3. Offer Free Home Value Reports
Post about it on social media and in emails
Use lead capture landing pages with your CRM
Pair it with a follow-up call and suggested next steps
4. Run Local Digital Ads or Join a Marketing Program
Use Facebook and Instagram ads for geographic farming
Retarget website visitors with listing content
Join a program like AmericasBestMarketing.com to handle your design, messaging, and ad management
What Successful Realtors® Are Reading
FAQs: Starting Strong as a New Real Estate Agent
Q: What should be my #1 priority in my first 90 days?
Start marketing yourself consistently and focus on personal connections. Your SOI should know you’re in real estate and see you as a resource.
Q: Do I need to spend a lot on marketing when starting out?
No—but you do need to invest in consistency. Branded templates, direct mail, and email campaigns build early visibility.
Q: How many people should I talk to weekly?
Set a goal of 10-20 contacts per week. Use your CRM to log conversations and track responses.
Q: When should I expect to close my first deal?
Most new agents close within 90-120 days depending on activity level, outreach, and support.
Q: Should I try to do everything myself?
No. Delegate what you can. Focus on client relationships and lead gen—not designing mailers or posting daily on social.
There’s No Better Time to Start Growing Your Business Than Right Now. Let’s Get Started Today!
AmericasBestMarketing.com provides:
Custom-branded social media content
Direct mail flyers and postcards
Email newsletters and automations
Full IDX websites and listing promotions
Monthly coaching, all-in-one support, and no long-term contracts
Stay consistent. Build credibility. Grow faster with a team behind you.
Discover our comprehensive Multi-Channel Marketing Program tailored for Realtor® success! In this video, we’ll walk you through our strategic approach that blends social media, listing marketing, IDX interactive websites, digital advertising, direct mail, and more.
