Social Media Strategies for Realtors®: Proven Tips to Attract More Clients and Sell More Homes
Real estate marketing success hinges on visibility, consistency, and trust. Learn how to master social media as a Realtor® in 2025 with expert strategies that attract more leads, build your brand, and convert engagement into closings.
Great social media strategy goes beyond posts—it's about engagement. Discover how Realtors® can use likes, comments, and shares to build real relationships and grow their business.
Social media is no longer optional for Realtors®. It’s the front line of visibility, engagement, and conversion. Whether you’re new to real estate or ready to refresh your digital presence, leveraging proven social media strategies for Realtors® will expand your Sphere of Influence (SOI), position you as a local expert, and generate more consistent leads.
Let’s start building your brand, growing your pipeline, and generating more high-quality leads with the full-service support of AmericasBestMarketing.com.
Why Social Media Marketing Matters for Realtors® in 2025
Homebuyers and sellers expect agents to be active, helpful, and professional on social media platforms. Your presence directly impacts how many people see you, engage with you, and ultimately hire you.
The real estate journey now begins online. According to the National Association of Realtors®, over 97% of buyers begin their home search digitally. Social media platforms like Instagram, Facebook, LinkedIn, and YouTube offer Realtors® a direct line to their ideal audience — if used strategically.
Benefits of Social Media for Real Estate Agents:
Showcases your listings with high-impact visuals
Positions you as a local market expert
Builds trust through consistent value-based content
Keeps you top-of-mind with past clients and SOI
Generates inbound leads from shares, comments, and saved posts
The Best Social Media Platforms for Realtors®
Not all platforms serve the same purpose. Focus on the top channels that connect you with buyers, sellers, and local homeowners.
Best for: Community presence, event promotion, and lead generation
Features: Business Pages, Live Videos, Facebook Groups, targeted ads
Best for: Showcasing listings and personal branding
Features: Reels, Stories, carousels, location tagging, hashtags
Best for: Referrals, B2B connections, and authority building
Features: Articles, polls, connection growth, and market updates
YouTube
Best for: Long-form content that supports lead generation over time
Features: Home tours, FAQs, neighborhood guides, Shorts
TikTok (Bonus)
Best for: Younger audiences and viral content
Features: Creative short-form videos, trends, storytelling
What Realtors® Should Post on Social Media
The best-performing content is educational, engaging, and emotionally resonant.
Use the 4 E’s of Real Estate Content to guide your social strategy:
Educational
Market updates
First-time buyer tips
Home staging guidance
Engaging
Polls and questions
Personal milestones
Local shout-outs
Entertaining
Bloopers and behind-the-scenes
Realtor® memes
Lighthearted videos
Exclusive
Just Listed, Coming Soon, Open Houses
VIP client previews
Sneak peeks of events
Sample Weekly Posting Schedule for Realtors®
Day Content Ideas
Monday motivational quote or weekend recap
Tuesday Testimonial Tuesday (video or graphic)
Wednesday Just Listed / New Listing Showcase
Thursday Local Business Highlight or Market Update
Friday Real estate tip or fun fact
Weekend Open House Invite or behind-the-scenes reel
Boosting Engagement and Growing Your Following
Visibility without interaction won’t generate results. Engagement is key to real estate lead conversion on social media.
Engagement Best Practices:
Respond to all comments and DMs within 24 hours
Use strong calls-to-action in captions ("DM me for a tour")
Follow and interact with local businesses and influencers
Use 5-10 niche hashtags to increase discoverability
Tip: Focus on conversations, not just content. Ask questions, run contests, and show up in Stories daily.
Paid Social Media Ads for Realtors®
Paid campaigns allow you to reach beyond your followers and generate leads on demand.
Effective Campaign Types:
Listing Promotions: Showcase properties with geotargeted reach
Lead Gen Ads: Offer home valuation or buyer checklist downloads
Retargeting Ads: Stay visible to website visitors and social engagers
What Makes a Great Real Estate Ad:
Strong headline ("Find Out What Your Home is Worth in Today’s Market")
Eye-catching photo or video
Clear call-to-action and lead capture form
Streamline Your Real Estate Social Media With the Right Tools
Consistency is hard without the right systems. Smart tools simplify posting, engagement, and tracking.
Top Tools for Realtors®:
Canva – Easy branded templates
Later / Buffer – Schedule posts ahead of time
Meta Business Suite – Manage Instagram & Facebook together
AmericasBestMarketing.com – Done-for-you real estate content, video, and campaign management
Why Outsourcing to Social Media Experts Pays Off
Most Realtors® know what to post but don’t have time to do it. That’s where our team comes in.
At AmericasBestMarketing.com, we handle everything:
Branded, animated social media posts
Listing videos with engaging captions
Full posting calendar and platform management
Email campaigns to support each post
Retargeting ads and analytics tracking
You focus on clients. We make sure you look great online.
What Successful Realtors® Are Reading
Frequently Asked Questions About Realtor® Social Media Marketing
Q: What kind of social media content works best for Realtors®?
Listing videos, market updates, local tips, testimonials, and behind-the-scenes content consistently perform best.
Q: How often should Realtors® post to social media?
Aim for 3-5 high-quality posts per week on your primary platforms.
Q: Is video marketing necessary for Realtors® in 2025?
Yes. Video content receives higher engagement and increases trust. You can start with short Reels or home tour videos.
Q: What platforms are best for reaching homebuyers and sellers?
Instagram and Facebook remain dominant. YouTube is best for SEO, and LinkedIn is ideal for referrals and partnerships.
Q: Can AmericasBestMarketing.com handle my social media for me?
Yes. We offer fully managed social media programs specifically for Realtors®, with no long-term contracts.
There’s no better time to start growing your business than right now. Let’s Get Started Today!
AmericasBestMarketing.com provides full-service marketing solutions to help Realtors® succeed with done-for-you social media packages, retargeting ads, IDX websites, and coaching support.
Partner with us and turn your social media into a lead-generating machine.
Discover our comprehensive Multi-Channel Marketing Program tailored for Realtor® success! In this video, we’ll walk you through our strategic approach that blends social media, listing marketing, IDX interactive websites, digital advertising, direct mail, and more.
