The Ultimate 7-Day Open House Promotion Kit: Ads, Posts, and Print Collateral for Real Estate Agents
The Ultimate 7-Day Open House Promotion Kit turns one weekend event into a predictable lead engine for real estate agents. Instead of blasting a single post late in the week, you run a simple countdown that stacks email, social, ads, and print so more of the right buyers and neighbors walk through the door. If you already use Real Estate Drip Campaigns That Actually Convert, this kit plugs into your nurture plan and gives you a clean new source of contacts.
What to Do First for a Strong Open House Week
Before the countdown starts, lock in the parts that never move. Your listing facts, sign-in funnel, and core creative must be ready so every post and ad pushes the same promise.
Think of this as your control room. Once these pieces are built, each day of promotion becomes a small repeatable move instead of a last minute scramble that feels random to buyers.
- Listing accuracy: Confirm status, price, time window, directions, parking notes, and any access instructions.
- Sign-in funnel: Build a simple digital form page on your IDX Real Estate Websites stack or current site, then generate a QR code that routes straight to it.
- Message kit: Create one master flyer, a square social graphic, and a caption template that repeats the time, neighborhood, and main value hook.
The Ultimate 7-Day Open House Promotion Kit in Action
The Ultimate 7-Day Open House Promotion Kit runs like a short launch. You start with people who already trust you, widen to local buyers through social and ads, then finish with clear reminders and field prep so the house feels ready and intentional when guests arrive.
Use email early, then let ads and social carry the heavy lift later in the week. If you need subject lines or angles, lift ideas from Monthly Email Newsletter Ideas for Real Estate Agents and adapt them to this one address.
Day 7 internal and sphere announcement. Send a short note to past clients and close contacts that reads like a sneak peek. Share one strong photo, name the time window, and invite replies from anyone who wants the full photo set or floor plan.
Day 6 social announcement. Post a five image carousel on your main platforms. Put the time in the first line and the neighborhood in the second line so viewers do not have to hunt for basics. Tag the location and update your profile link so it routes straight to your open house detail page.
Day 5 paid social push. Launch a small ad set on Facebook and Instagram that targets people within roughly five miles who show home search interests. Use one square image and one short clip. Lead with a hook such as Stop scrolling and meet your next kitchen, then close with a direct tap for open house details call to action. This is a natural place to graduate into Retargeting & Contextual Ads once you are ready for deeper tracking.
Day 4 neighbor awareness and print prep. Print flyers for the property plus a small batch of neighborhood postcards. Walk the closest streets with a short message such as Your new neighbor is moving in plus open house details inside. Add a QR code that routes to your sign-in form and encourage owners to scan for a free street level market update powered by Direct Mail for Real Estate Agents templates.
Day 3 behind the scenes video. Film a quick walk that calls out three features buyers care about, such as light, storage, and outdoor space. Use on screen text that says Open house in six days and finish on a frame that shows the time and address. Save the clip to a Story highlight so late viewers still see it before the weekend.
Day 2 retargeting boost. Duplicate your Day 5 ad set and switch to a lookalike audience built from past clients or recent sign-ins. Raise spend a little and keep a frequency cap near three impressions per person so buyers see you across several days without feeling chased.
Day 1 final reminder and field prep. Send a final reminder to your sphere and anyone who clicked your first email. Keep the copy tight and direct. Then stage internal signage, place feature sheets, test your QR codes on site, and walk the route for your directional signs. This is also the moment to review your follow up plan and align it with the habits inside Five Client-Winning Habits.
Most agents treat open houses like one day events instead of short launches. The highest value leads usually come from neighbors and past clients who already like the area, not random walk ins. Use a simple goal such as ten to thirty new conversations per open house and judge every move in this kit by how much it feeds that number.
Creative And Messaging Guide For Open House Ads And Posts
Quick tour hook for your weekend open house
Dialogue for the agent
- Hook first two seconds: You need to see this open house before you decide on any other address.
- CTA final two seconds: Save this, then tap for full open house details and the full photo tour.
On screen text
- Open house this weekend
- Tour in under fifteen seconds
- Scan code for details
Shot list and b roll
- Short exterior clip that pushes in on the front door with the yard sign visible.
- Fast cuts across the kitchen finishes, island seating, and main living space.
- Short clips of the primary bedroom, storage, and any flex space that sells the layout.
- Wide shot from the best angle on the deck or yard with your call to action text on screen.
Beat mapping
Cut on music beats and keep every clip under one and a half seconds. Put your sharpest movement at the hook, a wide reveal around the middle, and the most aspirational shot at the final frame with your call to action text locked in.
Problem and solution video for buyers who feel stuck
Dialogue for the agent
- Hook: Tired of walking into open houses that feel wrong before you even reach the kitchen.
- Build: This layout gives you light, storage, and flow that fits real life, not just staged photos.
- CTA: Send this to the person who must approve your move, then tap for full open house info and directions.
On screen text
- No weird hallways
- Storage in the right rooms
- Open house this weekend
Shot list and b roll
- Quick clip of a crowded or awkward hallway to set the problem, then cut to a clean line of sight in this home.
- Wide reveal of the main living area that shows sight lines to dining, kitchen, and outdoor space.
- Slow walk through storage, pantry, and closets with one smooth camera move per feature.
Tie this story to your printed Listing Marketing pieces so the promise stays the same in every channel. Route viewers to your sign-in or valuation funnel and give them one clear next step they can take before the weekend.
Hidden feature or local gem near your open house
Dialogue for the agent
- Hook: The best part of this open house is not even inside the four walls.
- Build: You can walk from this front door to a favorite local spot in just a few minutes.
- Reveal: This route gives you a real feel for mornings, school runs, and weekend plans in this neighborhood.
- CTA: Save this route, then tap for full open house details and the full address.
On screen text
- Walkable local gem
- See the route from the door
- Open house this weekend
Shot list and b roll
- Point of view walk from the front door toward the local park, café, or path with the street in frame.
- Close ups of small details that sell the location, such as signage, trees, or community features.
- Final shot facing back toward the home with a simple text overlay that repeats the open house time.
What Matters Most For Repeatable Open House Leads
The win is not one crowded weekend. The win is a kit you can run on every listing without burning yourself out. These starter and mid range plans give you clear numbers, simple creative direction, and a way to measure whether each open house is pulling its weight.
Goal is to fill the room with local buyers and collect ten to fifteen new contacts. Audience is a two mile geo target plus your email sphere. Creative is one square graphic, one vertical video, and a clean flyer that uses the same headline. Headline reads Open house this weekend in your next neighborhood. Call to action tells viewers to scan the code or reply for full details. Budget is sixty to eighty dollars on social plus time for two emails.
Goal is to create a mini launch around your listing and set up future listing conversations on that street. Audience is a radius plus a lookalike list built from past clients and recent sign-ins. Creative adds a neighbor postcard and one behind the scenes video. Headline reads Meet your next address before the crowd does. Call to action drives to your digital sign-in page and a simple follow up email series supported by Email Marketing for Real Estate Agents.
| Channel focus | Weekly ad spend | Target views per person | Success checkpoint |
|---|---|---|---|
| Starter geo social plus email | $60 to $80 | 2 to 3 | You see at least ten email clicks, five form submissions, and a small bump in local followers. |
| Mid range social and retargeting | $120 to $160 | 3 to 4 | You see twenty or more form submissions, steady ad frequency, and repeat visitors inside your ad manager. |
| Full push plus direct mail | $200 to $250 | 3 to 5 | You build a guest list of thirty or more names, clear tags for buyers and neighbors, and a follow up path for each group. |
Playbook notes: ad audiences that pull. Build a warm geo audience around the address that includes the postal code and nearby streets. Layer in a lookalike list from past clients and form submissions so the algorithm finds more people who behave like your best contacts. Use a small retargeting group for anyone who watched your video or clicked through without signing in, then feed that group a simple last chance creative powered by Retargeting & Contextual Ads.
The short list: print and presence.
- Directional signs that face real traffic flow, not just the closest corner.
- Feature sheets that match the language in your posts and ads so the story feels consistent.
- Two QR tents at the entry and kitchen that route to your form, plus a short vanity link as a backup.
- A simple one page neighborhood guide that highlights schools, amenities, and local spots guests always ask about.
Numbered checklist to run this kit on your next listing.
- Confirm listing status, time window, and directions so every channel shares the same details.
- Build a digital sign-in form and test the route from QR scan to confirmation page.
- Create one master flyer and one square graphic that match the story you want to tell.
- Send the Day 7 sneak peek email to your sphere and invite replies for more information.
- Post the Day 6 carousel and update your profile link to point at the open house detail page.
- Launch the Day 5 ad set with a clear hook and a short route to your form or detail page.
- Walk the closest streets with postcards and place directional signs where drivers will actually see them.
- Film a behind the scenes video, push the Day 2 retargeting boost live, and confirm all links still point to the right page.
- Send the final reminder email, pack your field kit, and test every QR code and vanity link on site.
- Tag every guest in your database and drop them into your follow up sequence supported by Social Media Management for Real Estate Agents and Direct Mail for Real Estate Agents.
When you treat open houses as a repeatable system instead of one-off events, you stop gambling on turnout and start building a steady pipeline of warm conversations. Use this kit as your base layer, then layer on stronger long term visibility with SEO for Real Estate Agents, Listing Marketing, and 1:1 Marketing Coaching so each launch gets easier to run and easier to scale.
What Successful Real Estate Agents Are Reading
FAQ
How many days before an open house should I start promotion?
Seven days gives you enough time to warm your sphere, reach new local buyers, and retarget people who show interest. Shorter bursts tend to reward only the most active shoppers. Use this kit as a baseline and extend to ten days when you have a higher price point or when the home sits in a slower segment.
Do I really need paid ads for a standard open house?
You can run a basic version of this kit with only email and organic posts, yet paid ads let you reach buyers you do not know yet. Even a sixty dollar budget spread across the week can push your message into the feed of people who are quietly scrolling listings every night. Start small, then scale once you see steady form submissions.
What is the minimum budget that still moves the needle?
Plan for at least sixty dollars in ad spend plus basic print materials for signs and flyers. That level usually supports a geo audience and a small retargeting pool. If budget is tight, spend more time on your email list and door to door outreach and treat ads as an amplifier rather than the main engine.
How do I capture leads without clipboards at the door?
Use a short digital form, a clear QR code, and a friendly script at the entry. Make the offer about value such as photos, floor plan, or a local guide rather than about signing in. Keep one paper backup sheet for guests who resist technology and enter those contacts into your system right after the event.
What should I send after the open house so guests book appointments?
Send a same day thank you note with a link to photos, then a follow up with next steps such as private tour times or similar homes. Tag guests as buyers, neighbors, or future sellers so you can segment your outreach. A simple three to five touch sequence, supported by Email Marketing for Real Estate Agents, often outperforms long newsletters.
How do I track what worked from this open house promotion kit?
Track three numbers for every open house. Count form submissions, total guests, and the number of people who move into next steps such as showings or listing talks. Match those numbers against your ad spend and time. Over a few months you will see which channels move real conversations and which can be trimmed or shifted.
Can this seven day plan work for luxury listings and starter homes?
Yes. The structure stays the same while the creative and spend level shift. Luxury listings usually benefit from a longer runway, higher quality assets, and more targeted audiences. Starter homes can run on leaner ads and simpler creative, yet they still benefit from a clear daily cadence and disciplined follow up.
Run this kit on your next listing, then refine based on what your numbers tell you. When you are ready to hand off the heavy lifting, AmericasBestMarketing.com can manage the ads, email, and creative across channels so you stay focused on conversations and contracts.
Complete Multi-Channel Marketing Program
- Custom-branded marketing assets featuring you and your brand
- Branded social media: your services & testimonials (3/week)
- Listing social media: Just Listed • Open House • Pending • Sold
- Email campaigns personalized to you and your area
- Digital retargeting & contextual ad campaigns to your area
- Direct mail campaigns (scope & frequency set by you)
- GEO farm / niche marketing: direct mail & email campaigns
- Database formatting & research (priced per name researched)
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence and support lead capture from their website traffic.
- 1:1 Coaching & Accountability sessions (add-on program)
Pricing reflects current platform rates and may change. Third-party ad spend plus printing and postage billed separately. Final terms are outlined in a simple client agreement.
