Instagram Reels Scripts for Real Estate Listings
Short videos sell interest before a showing is even booked. Use Instagram Reels to turn static photos into motion, voice, and captions that stop the scroll. The scripts below give exact shots, exact words, and on-screen text that push viewers to act. For ideas that warm your SOI in parallel, borrow a few playmakers from this list of local event ideas.
Why 7 Seconds Matters
Reels are judged by watch time and interaction. If people stick, like, comment, or share, the algorithm shows your clip to more viewers. If they bounce, reach dies. Front-load the hook. The first three seconds decide everything.
The hook: answer the viewer's quiet question fast. Why should I keep watching this listing. Lead with a bold benefit, a local twist, or a price surprise. Keep the camera moving while your text overlay does the heavy lifting.
Reels vs. Stories: Reels are for discovery and listings. Stories are for quick updates, behind-the-scenes, and community touch points. Use Stories to nurture. Use Reels to pull fresh eyes to the property.
The Anatomy of a High-Converting Reel
0–3 seconds: The Hook. Say or show something the buyer cares about. Examples: price drop near Lakeview, walk to Oak Park in two minutes, backyard is bigger than it looks.
4–25 seconds: The Value Drop. Deliver a quick tour. Intercut smooth B-roll with one agent line per room that states a benefit, not a spec.
26–30 seconds: The CTA. Give one clear instruction that helps the viewer respond now. Example: comment TOUR for the link or DM Maple for price and open hours. Pin the same CTA in your caption.
Technical Best Practices & Visual Polish
Aspect ratio: film vertical 9:16. Fill the frame. Keep horizons level. Avoid black bars.
Audio: pair your Reel with trending audio that matches the home's vibe. Keep spoken lines clean. Record voice near soft surfaces to reduce echo.
On-screen text: use short lines that state a benefit. Perfect for entertaining beats 12-foot island. Keep overlays in the top or bottom safe zones.
CTA overlays: keep the final two seconds readable with a high-contrast text block. Repeat the instruction verbally and on screen. For a distribution plan you can hand off, see our full platform.
Three Ready-to-Use Script Frameworks
Dialogue (agent)
- Hook 0–2s: Blink and you will miss the best kitchen in River North.
- CTA last 2s: Comment TOUR for the link.
On-screen text
- Quartz waterfall plus pro range
- South light all day
- Private deck off primary
Shot list / B-roll
- One second exterior establishing then quick push-in on door.
- One second cuts: range, backsplash, pendant detail, island seating.
- One second cuts: living room pan, primary suite, custom closets.
- Finish on deck with skyline peek. Add CTA overlay.
Dialogue (agent)
- Hook: Sick of postage-stamp yards.
- Build: This lot flips the script.
- CTA: Comment TOUR for open hours.
On-screen text
- Need more space.
- 8400 sq ft lot.
- Entertainer's patio.
Shot list / B-roll
- Quick problem clip: tight yard cutaway.
- Then wide reveal of lawn plus patio plus garden beds.
- Walk-through from kitchen slider to yard with slow pan.
- Close on firepit then people scale and CTA overlay.
Dialogue (agent)
- Hook: The photos missed the best room.
- Build: Follow me down one flight.
- Reveal: Sound-tuned office with built-ins and a glass door.
- CTA: Comment Map for the coffee shop two blocks away.
On-screen text
- Focus-friendly office
- Built-ins plus pocket door
- Two blocks to Oak and Elm
Shot list / B-roll
- POV walk to the hidden space. Hand on rail. Quick door slide.
- Close-ups: desktop outlet, shelving, door seal.
- Cut to a slow walk toward the local park or cafe. Sign in frame.
Production Plans You Can Repeat
Shoot one script framework per listing. Film vertical, cut on phone, add two text overlays, and one CTA slide. Post once to Reels and save as a Story highlight.
Shoot two scripts per listing: Quick Tour plus Problem/Solution. Record one clean voice line per room. Export captions and pin the CTA in comments. Cross-post to TikTok.
Creative Briefs You Can Copy
Goal: Book showings this weekend. Audience: Condo buyers near River North. Creative: fast cuts on kitchen and deck. Headline: Best kitchen under 800k. CTA: Comment TOUR for the link.
Goal: Generate buyer list for yard lovers. Audience: Move-up buyers. Creative: problem then solution yard reveal. Headline: Space for real weekend living. CTA: DM Maple for price and hours.
What Successful Realtors® Are Reading
FAQ
How long should a listing Reel be to perform optimally?
Do I have to dance or lip-sync to make my Reels go viral?
What should I say in the comments section to continue the conversation?
Is it better to use voiceover or have the agent speak directly to the camera?
Should I use a professional videographer or film my own Reels?
How can I use one Reel to promote two different things, the house and my brand?
What kind of hashtags should I use to target local buyers?
Complete Multi-Channel Marketing Program
- Custom-branded marketing assets featuring you and your brand
- Branded social media: your services & testimonials (3/week)
- Listing social media: Just Listed • Open House • Pending • Sold
- Email campaigns personalized to you and your area
- Digital retargeting & contextual ad campaigns to your area
- Direct mail campaigns (scope & frequency set by you)
- GEO farm / niche marketing: direct mail & email campaigns
- Database formatting & research (priced per name researched)
- Consulting, strategy, coaching & accountability sessions
Pricing shown reflects current platform rates; ad spend and any postage/printing are billed separately.
