Realtor® Social Media Strategy: The 30-Day Framework for Recall and Referrals
Agents do not need another pack of canned posts. They need a repeatable plan that keeps them remembered and earns introductions. This 30 day framework shows how to build a personalized engine using five pillars that turn real work into consistent content.
A clear five pillar plan and 30 day rotation for consistent Realtor social media that builds recall and earns referrals.
Introduction & Strategic Foundation
Random posting drains time and produces little to show for it. Agents bounce from a listing flyer one day to a quote graphic the next, then go silent for a week. The feed looks busy for a moment and then disappears into gaps. What is missing is a reliable system that keeps you visible and earns trust without asking you to reinvent your approach every morning.
A Content Rotation Framework fixes that problem. Instead of guessing, you work from a repeatable set of content pillars that match how people learn, remember, and decide. Each pillar has a job. Across a month, the mix creates a steady pulse of activity that your database and local audience can depend on. The goal is simple: stay remembered and earn introductions.
ABM provides and posts: your branded social campaign and all listing-status marketing once you supply property details and status (Just Listed, Price Improvement/Reduction, Pending, Just Sold, Open House). We write it, design it, brand it, and publish it for you.
Agent provides and posts: anything outside that scope, like quick listing tours, walkthrough Reels, neighborhood commentary, local rule tips, and personal/community moments. We only use the materials you share.
The blend: a formal, branded structure from us that earns trust and respect, plus your casual, less branded posts that make you real and likable.
Here is the core mechanism. Recall comes from rhythm and recognizable structure. You post on a cadence, not in bursts, and the topics recur in a planned order. People see your name with useful context again and again. Referrals come from perceived expertise, trust, and relatability. You show how you work, how clients feel about it, and what you know about the local market.
Strengthen your positioning with our piece on nailing your agent identity, our explainer on staying top-of-mind with mail, and our guide on aiming your marketing at likely movers. If you want the tools and analytics to run this plan smoothly, preview our social media tools and see how the Full Platform Program connects the dots across your listings, database, and pipeline.
The Five Pillars: Strategy and Execution
Below are the five pillars and the process for producing content for each. The aim is to help you generate your own ideas, not hand you scripts. Name real neighborhoods and cite specific numbers when you have them.
1 Services
Strategic intent: Build professional credibility and show how your process is reliable.
Content generation focus: Break down steps in your local process: prep, pricing, marketing, negotiation, post-close follow-up.
- ABM provides & posts: branded posts that explain core buyer and seller services, special services, and closing support.
- Agent provides & posts: short clips or slides tied to this week’s consults, with neighborhood names or a concrete rule you apply.
2 Listings
Strategic intent: Show market activity and competence beyond “just listed.”
Content generation focus: Add analysis and neighborhood context while you highlight the property.
- ABM provides & posts: all listing-status content once you send property info and current status.
- Agent provides & posts: quick walkthrough Reels, one neighborhood stat, and a sentence of commentary.
3 Testimonials
Strategic intent: Establish trust with borrowed credibility from real clients.
Content generation focus: Capture light touches during the process instead of long letters after closing.
- ABM provides & posts: formatted testimonial posts and stories from the quotes you share.
- Agent provides & posts: short voice notes or text snippets after milestones; optional 10-second thank-you clips.
4 Tips & Education
Strategic intent: Be the local expert who helps people avoid mistakes.
Content generation focus: Advice worth saving or sharing: finance, maintenance, local rules.
- ABM provides & posts: monthly Home Maintenance Tips content and ready-to-post educational pieces.
- Agent provides & posts: city-specific rules and seasonal notes (inspections, permits, neighborhood quirks).
5 Holidays & Local Events
Strategic intent: Community connection through real participation.
Content generation focus: Select events clients actually attend and offer something useful.
- ABM provides & posts: Special Occasion posts for major holidays.
- Agent provides & posts: local guides and quick on-site stories from events you attend.
The 30 Day Pillar Rotation Framework
Use this rotation to build consistency without losing variety. Legend: [ABM] we write/brand/post • [Agent] you create & post • [Joint] we supply a template/graphic, you add raw content and post. Listing-status posts run in addition to the three weekly pillar posts.
| Day | Content Pillar | Primary Goal | Recommended Format | Idea Generation Prompt |
|---|---|---|---|---|
| 1 | Services | Recall | Carousel [Joint] | What step do you explain in most consults this week? |
| 2 | Listings | Referral | Reel [Agent] | What did this street do on average days on market vs the zip code? |
| 3 | Testimonials | Referral | Stories [Joint] | What sentence did a client say today that shows trust? |
| 4 | Tips & Education | Recall | Carousel [ABM] | What rule or cost surprised a buyer this month? |
| 5 | Holidays & Local Events | Recall | Photo post [Agent] | What event this weekend will clients attend, and what tip helps them? |
| 6 | Services | Referral | Reel [Agent] | Which part of your offer strategy can you show in 15 seconds? |
| 7 | Listings | Recall | Post [ABM] | What one feature matters most in this micro area and why? |
| 8 | Testimonials | Referral | Reel [Agent] | Who can record a 10-second thank-you at key handoff today? |
| 9 | Tips & Education | Recall | Carousel [ABM] | What maintenance task should homeowners schedule this week by season? |
| 10 | Services | Referral | Blog link share [Joint] | What long-form guide do you already have that you can excerpt? |
| 11 | Listings | Recall | Reel [Agent] | What changed in price per square foot quarter over quarter here? |
| 12 | Holidays & Local Events | Recall | Stories [Agent] | What map or parking tip would save people five minutes at a local event? |
| 13 | Services | Referral | Carousel [Joint] | What pricing rule of thumb do you use in a common scenario? |
| 14 | Tips & Education | Recall | Carousel [ABM] | What city rule trips up first-time buyers locally? |
| 15 | Testimonials | Referral | Photo post [Joint] | What direct quote can you share that describes results or relief? |
| 16 | Listings | Referral | Reel [Agent] | What supply trend is visible within one mile of this property? |
| 17 | Services | Recall | Carousel [ABM] | What tool or checklist do sellers love during prep? |
| 18 | Holidays & Local Events | Recall | Stories [Agent] | What small business or booth will you stop by and why? |
| 19 | Tips & Education | Referral | Blog link share [Joint] | What topic needs depth and would help someone save money? |
| 20 | Testimonials | Referral | Stories [Joint] | What short text thread can you crop to show customer care? |
| 21 | Listings | Recall | Post [ABM] | What makes this block different from the one across the avenue? |
| 22 | Services | Referral | Reel [Agent] | What negotiation pattern have you seen three times this month? |
| 23 | Tips & Education | Recall | Carousel [ABM] | What checklist can you share for buyers in inspections week? |
| 24 | Holidays & Local Events | Recall | Photo post [Agent] | What next-week event should people put on calendars now? |
| 25 | Listings | Referral | Reel [Agent] | What nearby development may influence values in the next year? |
| 26 | Services | Recall | Carousel [ABM] | What after-closing system do you use to support clients? |
| 27 | Testimonials | Referral | Reel [Agent] | Who could do a quick voice review about a solved problem? |
| 28 | Tips & Education | Recall | Carousel [ABM] | What financing update should prospects hear in plain words? |
| 29 | Listings | Referral | Post [ABM] | What buyer profile fits this pocket and why? |
| 30 | Services | Recall | Carousel [Joint] | What part of your brand promise do you want the market to remember? |
What Successful Realtors® Are Reading
FAQ
Who writes, designs, brands, and posts the content?
AmericasBestMarketing.com handles the managed campaign end-to-end: we write, design, and brand your posts and we post them for you. For listing marketing, send property details and current status; we take it from there and publish the posts.
What you do: create and post anything outside the managed scope, like quick property tours, casual behind-the-scenes moments, neighborhood walk-throughs, and personal/community updates.
Why both matter: our formal branded system earns trust and respect; your lighter, personal pieces make you relatable and easy to refer.
How do listing posts fit with the 3×/week campaign?
Listing status marketing runs in addition to the three weekly pillar posts. Think of the weekly pillars as your steady drumbeat for recall and the status posts as timely proof of market activity.
What does ABM publish versus what I publish?
ABM publishes: listing status posts (with your property info/status), pillar content for Buyer and Seller services, formatted testimonials from quotes you share, monthly Home Maintenance Tips, Special Services, and Special Occasion posts.
You publish: short video tours, hyper-local stats and commentary, city-specific rules, and personal/community content.
How can I track which pillars lead to client conversations?
Keep a simple log with date, pillar, topic, and responses (replies, DMs, calls). Tag notes in your CRM by pillar. After a month, sort by responses to spot what sparks conversations. Our platform provides basic stats so you can see this without spreadsheets.
Should I use the same rotation on LinkedIn and Instagram?
Keep the order for rhythm, but adjust format. LinkedIn favors carousels and longer captions with a business angle; Instagram favors Reels and Stories. Post the same idea in different wrappers and watch saves and replies.
What is a strong engagement CTA?
Offer a specific resource with a short reply path: “Want the ZIP snapshot?” or “Need the inspection checklist?” Deliver by DM or email and tie the offer to the post so responses are easy.
How does the Complete Program automate this framework?
The Complete Program schedules your rotation, houses pillar templates, publishes your branded posts (including listing status once you provide details), and aggregates performance stats. Prefer a lighter start? Our social media tools support the same structure.
Run the Rotation With Us
Your next 30 days can be systemized
You now have a clear Content Rotation Framework designed to create Recall and Referrals. To run this plan with professional tools and publishing handled for you, enroll in the Full Platform Program. Or review our social media tools to support the plan above. The sooner you lock cadence, your sphere learns to expect you and sends introductions when needs arise.
Multi-channel Realtor® marketing made simple. We plan and manage your social media, online ads, email campaigns, blog, direct mail, and optional IDX website, ensuring you stay top-of-mind and turn more leads into clients.
