Marketing Tips & Business Growth Strategies
AI for Real Estate SEO: What to Automate, What to Avoid, and How to Measure Impact
AI can speed up SEO, but it can also publish generic pages that lose trust fast. This guide shows what to automate, what to keep human, and how to track real impact with clear KPIs and an eight-week rollout plan.
Real Estate Agent Website Must-Haves: From Header to Footer (Checklist)
A pretty site is not enough. This header to footer checklist shows real estate agents how to turn IDX websites into fast, mobile friendly lead engines with clear CTAs, hyper local pages, and tracking that proves which visitors actually book appointments.
Proven SEO Strategies for Real Estate Websites to Increase Leads
Real estate websites that follow a clear SEO plan stop begging portals for attention and start earning free, high-intent traffic from Google. This guide breaks down practical SEO strategies for real estate websites into a ninety-day checklist any agent can follow without becoming a full-time tech person.
Multi-Channel Marketing Program
Stages in Reaching Your True North
Complete Multi-Channel Marketing Program
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.

