Marketing Tips & Business Growth Strategies
Top Real Estate Marketing Trends to Watch and Implement
The most effective real estate marketing trends are simple systems, not flashy hacks. This guide shows agents how to use short video, local content, and automation together, then walks through a ninety-day plan so more leads turn into listing appointments and repeat clients.
How to Build a High-Converting Free Home Valuation Funnel
A free home valuation funnel is still one of the fastest ways to attract serious sellers, but only if it runs as a real system instead of a lonely widget on your site. This guide walks real estate agents through a seven-step build that connects landing pages, CRM automation, personalized CMAs, retargeting, and offline nurture into one clear pipeline from first click to signed listing agreement.
11 Best Real Estate Lead Sources Ranked by ROI and Conversion
The most profitable real estate businesses do not chase every new lead gadget. They build a tight stack of real estate lead sources that create warm conversations and repeat clients. This guide ranks the top eleven channels by real-world ROI, shows you how to work each one, and gives you a simple framework to shift budget away from noisy cold volume into a high-trust, contract-ready pipeline.
Multi-Channel Marketing Program
-
![Real Estate Coach Goal Setting]()
Social Media
Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.
-
![Real Estate Coach Business Planning]()
Listing Marketing
Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.
-
![Real Estate Coach Accountability]()
Direct Mail
Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.
-
![Real Estate Coach Implementing a Business Plan.]()
Email Marketing
Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.
-
![Real Estate Coach Business Strategy]()
Digital Retargeting Campaigns
Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.
-
![idx website ihouseweb]()
IDX Websites
ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.
-
![Real Estate ands Business Coach Shad Rockstad]()
Complete & Accurate Database
Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.
-
![GEO/Niche Targeted Marketing]()
GEO/Niche Targeted Marketing
GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.
-
![Real Estate Coach Marketing Strategy]()
Marketing Strategy and Planning
Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.
-
![Marketing Tips & Business Growth Strategies]()
Business Growth Strategies
Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.
Stages in Reaching Your True North
-
![Real Estate Coach Goal Setting]()
Defining Your True North
Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.
-
![Real Estate Coach Business Planning]()
Charting Your Course
Developing a business growth strategy and creating a roadmap to guide your progress.
-
![Real Estate Coach Business Strategy]()
Business Strategy
Mapping out the key elements needed for a successful business growth strategy.
-
![Real Estate Coach Marketing Strategy]()
Marketing Strategies
Defining who to target, how to reach them, and the best timing for engagement.
-
![Real Estate Coach Implementing a Business Plan.]()
How to Implement
Transforming years of intention into action by implementing proven systems and processes.
-
![Real Estate Coach Accountability]()
Staying Accountable
Staying authentic, striving for daily improvement, and watching your business thrive.
-
![Real Estate Agent Coach Branding]()
Top of Mind Awareness
Having people think of you first when they need your products or services.
-
![Real Estate ands Business Coach Shad Rockstad]()
Coaching Options
Select from bi-monthly and monthly coaching options.
Complete Multi-Channel Marketing Program
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.