Marketing Tips & Business Growth Strategies
Monthly Direct Mail for Real Estate: The 12-Month Agent Playbook
Most agents treat direct mail like a random blast instead of a monthly media channel. This guide hands you a full twelve-month calendar, budget tiers, and KPIs so you can run monthly direct mail for real estate that actually gets measured. Learn how to balance sphere and farm mail, tighten your list hygiene, and turn every postcard, letter, and trifold into a predictable source of calls, consults, and listings.
25 Proven Real Estate Marketing Ideas for Spring
Spring is a short, high-intent window where buyers and sellers search harder, tour more, and make real decisions. This four-week spring marketing playbook gives real estate agents twenty-five proven ideas across search, social, mail, and events so every dollar moves people toward appointments instead of passive awareness. Use it to tighten your systems, focus on seller-first campaigns, and turn seasonal momentum into a predictable listing pipeline.
8 Essential SOI Call Scripts For Real Estate Agents
Most agents obsess over leads and overlook the fastest deals hiding in their own phone. This guide shows real estate agents exactly what to say on SOI calls, how often to dial, and which KPIs to track for reliable repeat and referral business.
Multi-Channel Marketing Program
Stages in Reaching Your True North
Complete Multi-Channel Marketing Program
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.

