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Marketing Playbooks
How to Run Listing-Specific Contextual and Retargeting Ads for Maximum Buyer and Seller Leads
Listing-specific ads only work when you run two lanes at once: contextual traffic to create demand and retargeting to convert intent. This playbook shows how real estate agents can set up tracking, build compliant audiences, and run a repeatable 30-day campaign that generates buyer leads and creates proof-of-work for the next listing appointment.
Multi-Channel Marketing Program
Stages in Reaching Your True North
Program Overview & Pricing
Complete Multi-Channel Marketing Program
$1,250/month • $250 setup (solo agents)
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.

