Marketing Tips & Business Growth Strategies
Escrow Accounts Explained: Simple Agent Talking Points for Buyers and Sellers
Escrow confusion creates deal stress, missed deadlines, and last-minute blame. Use these simple talking points, a clean comparison table, and a 10-point audit checklist to keep buyers and sellers calm and closings on track.
Real Estate Tech Trends for Agents in 2026: What to Adopt and What to Skip
Most agents do not need more tools. They need faster response, cleaner CRM data, and automation that books appointments. This guide shows what to install, what to skip, and how to measure tech ROI week by week.
Honesty and Transparency: Trust-Building Scripts Real Estate Agents Can Use From Day One
Honesty and transparency are not “soft skills.” They are a repeatable system that reduces deal surprises, lowers fallout during inspection and negotiation, and increases referrals. Use these trust-building scripts to set expectations on day one, deliver hard updates fast, and keep clients calm through weekly reporting that proves you are active.
Multi-Channel Marketing Program
Stages in Reaching Your True North
Complete Multi-Channel Marketing Program
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.

