Marketing Tips & Business Growth Strategies
8 Essential SOI Call Scripts For Real Estate Agents
Most agents obsess over leads and overlook the fastest deals hiding in their own phone. This guide shows real estate agents exactly what to say on SOI calls, how often to dial, and which KPIs to track for reliable repeat and referral business.
SOI Marketing: The Power of Direct Mail Campaigns
Direct mail is still the cleanest way to stay visible with your sphere of influence, or SOI, because it bypasses inbox clutter and social algorithms. This playbook shows real estate agents how to segment a top 200 to 500 list, mail on a tight cadence, and send value-first pieces that earn fridge time instead of trash time. You will also get practical tracking methods, budget ranges, and a simple operating rhythm you can run all year.
Real Estate Client Appreciation Programs That Win Referrals and Loyalty
A strategic client appreciation program can turn your past buyers into a reliable referral engine. This guide gives real estate agents a clear twelve month gifting framework, budget tiers, scripts, and KPIs so every thank you note, gift, and check in supports repeat business without guesswork.
Multi-Channel Marketing Program
Stages in Reaching Your True North
Complete Multi-Channel Marketing Program
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.

