Marketing Tips & Business Growth Strategies
SOI Marketing: The Power of Direct Mail Campaigns
Direct mail is still the cleanest way to stay visible with your sphere of influence, or SOI, because it bypasses inbox clutter and social algorithms. This playbook shows real estate agents how to segment a top 200 to 500 list, mail on a tight cadence, and send value-first pieces that earn fridge time instead of trash time. You will also get practical tracking methods, budget ranges, and a simple operating rhythm you can run all year.
Multi-Channel Marketing Program
Stages in Reaching Your True North
Program Overview & Pricing
Complete Multi-Channel Marketing Program
$1,250/month • $250 setup (solo agents)
- Standardized, done-for-you marketing program built for working real estate agents; team options available.
- Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
- Social media management monthly calendar, post copy, graphics/templates, and scheduling.
- Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
- Blog content one SEO-aware post per month.
- Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
- Listing promotion support social media promos using agent-supplied photos, copy, and details.
- IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
- Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.

