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Marketing Tips & Business Growth Strategies

The #1 Mistake Realtors® Make with Lead Generation - And How to Fix It

Most Realtors® make the same lead generation mistake: using random tactics without a connected system. Learn how to fix it with a multi-channel strategy that boosts visibility, builds trust, and generates consistent real estate leads—without the marketing overwhelm.

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How Much Should a Realtor® Budget for Marketing?

Successful Realtors® know that marketing isn’t an expense—it’s an investment in their future. Allocating 10-20% of your gross commission income (GCI) to strategic marketing efforts ensures steady lead flow, brand recognition, and business growth. Whether you’re a new agent building awareness or a top producer scaling your reach, a well-planned budget fuels long-term success in real estate.

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25 Proven Realtor® and Real Estate Marketing Ideas for Spring 2025

Spring 2025 is the perfect time to refresh your real estate marketing strategy! From high-impact social media campaigns and Google PPC ads to AI-driven chatbots and virtual tours, these 25 cutting-edge marketing ideas will help you generate more leads, close more deals, and dominate your local market. Stay ahead of the competition—discover the best real estate marketing strategies today!

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Client Appreciation and Gifting Programs for Realtors®: Build Loyalty and Grow Your Real Estate Business

Create stronger relationships and generate more referrals with a strategic client appreciation and gifting program. Learn how Realtors® can build loyalty, improve retention, and grow their brand with thoughtful gifts and marketing support.

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Multi-Channel Marketing Program

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Stages in Reaching Your True North

Marketing Program & Pricing

$1100/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)

• Identify SOI (Sphere of Influence)

• Digital Asset Creation & Management

• Weekly Social Media Posts (12/month)

• Just Listed, Under Contract, & Sold Social Media and Postcards

• Custom Marketing Strategy & Budgeting

• Email Drip Campaign Setup & Execution

• Digital Retargeting/Remarketing Campaign

• Direct Mail Campaigns (at the frequency desired by the client)

• GEO Farm/Niche Marketing: Direct Mail & Email Campaigns

• Database Formatting & Research (priced per name researched)

• 1-hour Monthly Consulting/Strategy/Coaching Session

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