      Marketing Tips &
      Business Growth Strategies
    

Shad Rockstad 10/10/25 Shad Rockstad 10/10/25

Beginner’s Guide to Creating High-Quality Real Estate Videos

Create sharp, trustworthy real estate videos with a phone, a lav mic, and a plan. This guide walks through scripting, shot lists, filming, simple editing, and distribution so your content looks and sounds professional on YouTube, Reels, and your website.

Shad Rockstad 10/8/25 Shad Rockstad 10/8/25

The First-Time Homebuyer’s Guide to Navigating the Market

First-time buyer roadmap from money prep to move-in. Understand credit, loans, pre-approval, finding the right agent, offer strategy, inspections, appraisal, closing costs, and the final walkthrough. Clear steps that reduce stress and build confidence.

Shad Rockstad 10/2/25 Shad Rockstad 10/2/25

Winning the Rental Market: Strategies for Converting Renters into Homebuyers

Turn renters into future buyers with a clear plan. Learn how to target high-potential prospects, build an educational funnel, and guide clients from first questions to pre-approval and closing. Create a predictable pipeline that grows every month.

Shad Rockstad 10/1/25 Shad Rockstad 10/1/25

Financial Literacy for Real Estate Agents: Your Guide to Budgeting and Investing in Your Business

Master your money like a business owner. Learn how to allocate every commission, build a practical budget, track expenses, and invest in tools that support steady growth. A clear plan turns irregular income into predictable progress for Realtors®.

Shad Rockstad 9/19/25 Shad Rockstad 9/19/25

Building a Personal Brand as a Realtor®: From Your Bio to Your YouTube Channel

Learn real estate personal branding that attracts your ideal clients. Define a clear promise, write a strong bio, align your profiles, and publish simple, trust-building content. Use our checklists and scripts to stand out and win more business with consistency.

Shad Rockstad 4/18/25 Shad Rockstad 4/18/25

Full-Service vs. DIY Marketing: The Ultimate Real Estate Agent Showdown

Agents juggle time and money to keep marketing alive. This analysis compares DIY vs full-service across cost, skill, quality, and scale, then gives you a hybrid blueprint that preserves your voice and frees your calendar. See what to keep, what to delegate, and how to measure the payoff.

Multi-Channel Marketing Program

Social Media

Social media is crucial for real estate agents because it provides a powerful platform to connect with potential clients, showcase properties, build trust, and maintain consistent top of mind awareness.

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Listing Marketing

Listing marketing is essential for real estate agents because it helps attract potential buyers, showcase properties effectively, and differentiate listings in a competitive market, ultimately driving faster sales and higher commissions.

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Direct Mail

Direct mail campaigns are important for real estate agents because they allow for personalized, tangible outreach that effectively captures the attention of potential clients, keeping their buyer and seller services top of mind.

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Email Marketing

Email campaigns are important for real estate agents because they provide a direct, cost-effective way to nurture relationships, share property listings, and keep clients informed, ultimately driving leads and repeat business.

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Digital Retargeting Campaigns

Digital retargeting campaigns are important for real estate agents because they allow agents to re-engage potential clients who have shown interest in their services and property listings.

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IDX Websites

ihouseweb, the leading IDX platform, features advanced search capabilities, side-by-side map and listing views, real-time filter adjustments, multiple map search modes, and seamless browsing, helping your clients find their dream homes faster and more efficiently.

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Complete & Accurate Database

Complete and accurate databases are crucial for real estate agents because they enable targeted marketing, efficient lead management, and personalized communication, ultimately driving stronger client relationships.

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GEO/Niche Targeted Marketing

GEO/niche marketing campaigns are important for real estate agents because they allow them to target specific local markets or demographics, increasing the relevance of their messaging and maximizing the impact of their marketing efforts.

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Marketing Strategy and Planning

Identifying the right target audience, the most effective way to reach them, and the optimal timing is essential. Taking the time to strategize and allocate a budget for a plan that gets executed is crucial for significant business growth.

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Business Growth Strategies

Visit our Learning Center to discover ways to improve staying focused on your dreams, defining targets, and the day to day activities required to grow a scalable, sustainable business.

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Stages in Reaching Your True North

Defining Your True North

Clarifying your goals and dreams—defining what you aim to achieve in both your life and career.

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Charting Your Course

Developing a business growth strategy and creating a roadmap to guide your progress.

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Business Strategy

Mapping out the key elements needed for a successful business growth strategy.

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Marketing Strategies

Defining who to target, how to reach them, and the best timing for engagement.

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How to Implement

Transforming years of intention into action by implementing proven systems and processes.

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Staying Accountable

Staying authentic, striving for daily improvement, and watching your business thrive.

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Top of Mind Awareness

Having people think of you first when they need your products or services.

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Coaching Options

Select from bi-monthly and monthly coaching options.

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