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Marketing Tips & Business Growth Strategies

Marketing Playbooks | America’s Best Marketing
AMERICA’S BEST MARKETING
Marketing Playbooks
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Land Niche, Lead Generation, Due Diligence Shad Rockstad Land Niche, Lead Generation, Due Diligence Shad Rockstad

Buying and Selling Land: Real Estate Agent Playbook for Pricing, Due Diligence, and Lead Gen

A land marketing system works when the agent can reduce uncertainty for owners, builders, and retail buyers. This resource connects permitted use, access, utilities, setbacks, pricing math, direct mail, landing pages, and buyer follow-up into a 90-day execution plan. It gives agents a practical way to source off-market parcels, present stronger listing packages, and build a more defensible local niche.

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Multi-Channel Marketing Program

Americas Best Coaching Real Estate Business Coach Program.jpg

Stages in Reaching Your True North

Program Overview & Pricing

Complete Multi-Channel Marketing Program

$1,250/month • $250 setup (solo agents)
  • Standardized, done-for-you marketing program built for working real estate agents; team options available.
  • Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
  • Social media management monthly calendar, post copy, graphics/templates, and scheduling.
  • Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
  • Blog content one SEO-aware post per month.
  • Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
  • Listing promotion support social media promos using agent-supplied photos, copy, and details.
  • IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
  • Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.
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