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Marketing Tips & Business Growth Strategies

Top Mistakes Agents Make When Buying Real Estate Leads and the Multi-Channel Strategy That Actually Works

Buying real estate leads keeps many agents trapped in a race for cold contacts and thin margins. This guide shows how to pivot that spend into an owned multi-channel system built on your website, content, email, local search, and retargeting so cost per client drops while your brand and pipeline keep growing.

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Multi-Channel Marketing Program

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Stages in Reaching Your True North

Program Overview & Pricing

Complete Multi-Channel Marketing Program

$1,250/month • $250 setup (solo agents)
  • Standardized, done-for-you marketing program built for working real estate agents; team options available.
  • Strategy and planning including onboarding intake, positioning, offer clarity, and channel plan.
  • Social media management monthly calendar, post copy, graphics/templates, and scheduling.
  • Email marketing one professionally written, brand-safe email campaign per month to Agent's SOI.
  • Blog content one SEO-aware post per month.
  • Ads and funnels retargeting and contextual display, audience wiring, creative from agent brand assets, and UTM tracking.
  • Listing promotion support social media promos using agent-supplied photos, copy, and details.
  • IDX websites (add-on) created and maintained in partnership with iHouseWeb, available at additional cost to help agents strengthen online presence, capture leads, and close more deals.
  • Optional add-ons direct mail, extra blogs or emails, landing-page variants, compliant list building, expanded ad creative, buyer/seller guides, and brand materials.
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