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Marketing Tips & Business Growth Strategies

SOI Meaning: Harnessing the Power of Your Sphere of Influence

Your next listing is already in your phone. This guide shows Realtors and real estate agents exactly how to build, organize, and work a Sphere of Influence with simple weekly email, calls, mail, and client events that compound referrals without big ad spend.

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Your Brand is Built on Every Interaction: Managing Client Touchpoints for Lasting Success

Every Realtor® touchpoint—from first impressions to post-closing follow-ups—shapes your brand. Learn how to build trust, increase referrals, and optimize every client interaction for long-term real estate success with these powerful strategies.

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Multi-Channel Marketing Program

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Stages in Reaching Your True North

Program Overview

Complete Multi-Channel Marketing Program

$1,250/month • $250 one-time setup
  • Custom-branded marketing assets featuring you and your brand
  • Branded social media: your services & testimonials (3/week)
  • Listing social media: Just Listed • Open House • Pending • Sold
  • Email campaigns personalized to you and your area
  • Digital retargeting & contextual ad campaigns to your area
  • Direct mail campaigns (scope & frequency set by you)
  • GEO farm / niche marketing: direct mail & email campaigns
  • Database formatting & research (priced per name researched)
  • Consulting, strategy, coaching & accountability sessions
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