
Marketing Tips & Business Growth Strategies
SOI Meaning: Harnessing the Power of Your Sphere of Influence
Discover what Sphere of Influence (SOI) really means in real estate and how to build a referral-rich business by nurturing personal connections with email, events, and consistent outreach.
Your Brand is Built on Every Interaction: Managing Client Touchpoints for Lasting Success
Every Realtor® touchpoint—from first impressions to post-closing follow-ups—shapes your brand. Learn how to build trust, increase referrals, and optimize every client interaction for long-term real estate success with these powerful strategies.

Multi-Channel Marketing Program

Stages in Reaching Your True North

Marketing Program & Pricing
$1100/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI (Sphere of Influence)
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• Direct Mail Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail & Email Campaigns
• Database Formatting & Research (priced per name researched)
• 1-hour Monthly Consulting/Strategy/Coaching Session
