27 Real Estate Marketing Ideas for Realtors® This Summer (2025 Guide)
Make Summer 2025 your most profitable season yet with strategic real estate marketing ideas designed to engage your Sphere of Influence (SOI), attract new leads, and grow your brand. Here’s how top Realtors® can maximize visibility, listings, and referrals during the busiest months of the year.
Hosting community events like summer movie nights and family activities is a great way for Realtors® to stay top-of-mind with clients and grow their local brand.
Summer is the peak season for real estate. With longer daylight hours, families relocating, and communities buzzing with activities, Realtors® have an incredible opportunity to boost their business. From creative listing promotions to community engagement and consistent digital outreach, Summer 2025 is your chance to shine.
Let’s start building your brand, growing your pipeline, and generating more high-quality leads with the full-service support of AmericasBestMarketing.com.
Why Summer 2025 Is a Goldmine for Real Estate Marketing
Summer is when the real estate market heats up — both literally and figuratively. With school breaks, vacation time, and ideal moving weather, it’s the perfect moment to:
Boost listing visibility and showing traffic
Deepen relationships with your database
Engage your SOI through community presence
Strengthen your brand recognition among local homeowners
Increase referrals from past clients and local advocates
By implementing a strategic, multi-channel marketing approach, Realtors® can create momentum that carries well beyond the summer months.
High-Impact Summer 2025 Marketing Strategies for Realtors®
Listing-Specific Marketing Ideas
Promote Every Stage of the Listing Lifecycle
Maximize exposure by marketing Coming Soon, Just Listed, Open House, Under Contract, and Just Sold stages with custom graphics and videos.
Host Sunset Open Houses
Take advantage of longer daylight hours with relaxed, after-work tours that feel casual and inviting.
Use Drone Footage to Highlight Outdoor Spaces
Backyards, patios, and pools look their best in summer — capture sweeping drone videos to showcase these selling points.
Run a Weekly "Hot Property" Spotlight on Social Media
Feature a different listing each week using animated graphics or short videos.
Highlight "Summer-Ready" Home Features
Promote properties with A/C systems, shaded patios, and outdoor kitchens — summer buyers prioritize comfort.
Social Media Marketing Ideas
Share Summer Market Updates
Post branded infographics with key market data, interest rates, and local housing trends.
Post Client Testimonial Videos
Ask satisfied clients to record short video testimonials about their positive experience.
Run a "Summer in [Your City]" Photo Series
Capture local parks, festivals, and hidden gems to build connection with your audience.
Share Weekly Real Estate Tips
Provide valuable bite-sized tips about buying, selling, or maintaining homes.
Use Polls and Questions for Engagement
Ask fun and easy questions: "What’s your dream summer backyard feature?"
Email Marketing and SOI Engagement
Send a "Summer Kickoff" Email to Your Database
Include market updates, upcoming events, and a friendly reminder that you're available to help.
Share a Monthly Email Newsletter
Stay top-of-mind with consistent monthly communications featuring listings, success stories, and local happenings.
Offer a Summer Home Check-In
Send a personal email checking in with past clients about their needs or home maintenance questions.
Highlight Local Vendors in a Resource Guide
Feature A/C repair companies, landscapers, and painters in a summer services email.
Send Personal Video Messages to SOI
Use BombBomb or Loom to record short, personalized updates — highly memorable.
Direct Mail and Print Marketing
Mail a Seasonal Market Update Postcard
Share hyperlocal stats, home values, and your expertise to farm neighborhoods effectively.
Create a Summer Home Maintenance Checklist Flyer
Offer homeowners value while positioning yourself as a trusted resource.
Send a "Just Sold" Postcard to Nearby Homes
Demonstrate your local success stories and credibility.
Launch a Farm-Wide Ice Cream Giveaway
Create a raffle or voucher giveaway tied to local ice cream shops.
Deliver Handwritten Notes to Past Clients
Reinforce personal relationships with authentic, non-digital touches.
Community Engagement and In-Person Events
Host a Neighborhood BBQ or Ice Cream Social
Family-friendly events build strong emotional connections with clients and prospects.
Sponsor a Local Sports Team or Summer Event
Keep your brand visible at community events all season long.
Collaborate on a Charity Drive or Neighborhood Clean-Up
Highlight your community pride and social responsibility.
Organize a "Meet the Neighbors" Welcome Event
Especially effective in newer developments where neighbors are just settling in.
Record On-Location Videos at Local Landmarks
Create engaging content while showing off the best of your community.
Marketing Strategy and Business Growth
Join a Monthly Marketing & Coaching Program
Stay consistent and strategic with expert help from AmericasBestMarketing.com.
Batch Your Content in Advance
Use scheduling tools like Buffer or Later to pre-plan posts, emails, and updates.
What Successful Realtors® Are Reading
Frequently Asked Questions About Summer Real Estate Marketing
Q: How often should I post on social media during the summer?
Aim for at least 3 times per week. A good mix includes listings, educational content, and community features.
Q: Do seasonal emails really make a difference for Realtors®?
Yes — seasonal relevance significantly improves open rates and engagement because it feels timely and helpful.
Q: Can I do all of this marketing myself without help?
You can, but managing multi-channel campaigns while serving clients is overwhelming. That's why many Realtors® partner with marketing firms like AmericasBestMarketing.com to stay consistent and professional.
Q: Which of these strategies are best for getting more listings?
Focus on listing promotions, neighborhood mailers, direct client engagement through events, and social media consistency for maximum impact.
Q: How can I build trust with new leads I’ve never met?
Be consistent with quality branding, show up at community events, deliver valuable content, and showcase social proof like testimonials and success stories.
There’s no better time to start growing your business than right now. Let’s Get Started Today!
At AmericasBestMarketing.com, we specialize in helping Realtors® market smarter — not harder. Our Full-Service Marketing Program includes:
12+ custom, branded social media posts each month
Listing marketing at every stage (Just Listed, Open House, Just Sold, and more)
Direct mail campaigns, SOI engagement, and community marketing
IDX-integrated websites and dynamic landing pages
Digital retargeting ads to stay top-of-mind with prospects
Ongoing strategy coaching to build consistency and momentum
Make Summer 2025 your most profitable season ever — partner with AmericasBestMarketing.com today.
Discover our comprehensive Multi-Channel Marketing Program tailored for Realtor® success! In this video, we’ll walk you through our strategic approach that blends social media, listing marketing, IDX interactive websites, digital advertising, direct mail, and more.
